ReachLocal Enhances Marketing Analytics Features for ReachEdge
13 Luglio 2016 - 2:00PM
ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering online
marketing for local businesses, unveiled new analytics features for
ReachEdge, its lead capture and marketing automation software for
local businesses. With the enhanced reporting capabilities, now
local businesses can see which specific websites and campaigns
drive results, and they can use that insight to guide online
marketing investments that will grow their business.
Photos accompanying this announcement are available at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/d94e1666-15f9-4780-8862-ea24edbc0e78
http://www.globenewswire.com/NewsRoom/AttachmentNg/f3265d28-9c7c-41d0-a6d3-a545fb9f4347
ReachEdge’s latest enhancements enable users to
gain even more insights into how their marketing is performing with
1) Enhanced reporting that provides a drill down to see what
websites created opportunities and 2) Custom campaign tracking,
which allows businesses to track leads, phone calls, and customers
for non-ReachLocal marketing campaigns, whether they are using
digital or using traditional methods. These two new capabilities
now give users even more in-depth insights into how their marketing
works.
Local businesses don’t have the expertise or time
to deploy sophisticated tools combining analytics, call and lead
tracking and reporting. Unlike other solutions in the market,
ReachEdge is an easy-to-deploy solution that tracks the online
leads, emails, chats and phone calls businesses receive, so they
can easily see what drives opportunities and return on
investment.
“Implementing ReachEdge for our practice has been
great. We have definitely seen an increase in revenue from improved
lead management and have a better view on referral sources driving
revenue,” said ReachEdge user April Breen, Practice Manager at Oak
Creek Dental Care.
“The ability to clearly see how their digital
marketing campaigns are creating ROI is incredibly powerful for
SMBs. Typically, they don’t have access to business intelligence or
analytics capabilities that can help them understand the impact
their marketing is making. As SMBs focus more of their budgets on
digital media, they want to know which marketing investments are
driving activity that leads to customers. We’re excited about how
these new enhancements to ReachEdge give clients answers to these
questions and a clearer picture of how all of their marketing is
working,” said Josh Siegel, ReachLocal’s Senior Vice President and
General Manager of Software and Web Presence Products.
ReachEdge provides a combination of marketing
analytics with integrated call tracking and recording, lead
management, and marketing automation features, all in one
simple-to-use solution that helps local businesses better manage
their marketing and sales opportunities. For more information on
ReachEdge watch this video or read here.
About ReachLocal
ReachLocal, Inc. (NASDAQ:RLOC) helps local
businesses grow and operate their business better with leading
technology and expert service for our clients' lead generation and
conversion needs. ReachLocal is headquartered in Woodland
Hills, Calif. and operates in four
regions: Asia-Pacific, Europe, Latin
America and North America.
For more information please
visit ReachLocal at www.reachlocal.com, follow us
at www.reachlocal.com/social or
email info@reachlocal.com.
Media Contact:
Jeff Fox, The Blueshirt Group
jeff@blueshirtgroup.com
415-828-8298
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