RightNow CX for Twitter Helps Companies Deliver Great Customer Experiences on the Social Web
25 Ottobre 2011 - 2:00PM
Business Wire
RightNow (NASDAQ:RNOW) delivers a new service, RightNow CX for
Twitter, harnessing the power of Twitter to deliver better customer
experiences. Twitter’s real-time information and conversation
streams have seen tremendous adoption; now instead of simply
broadcasting content to followers, Twitter users can instantly
access customer support from their favorite brands directly via the
social network.
“As more consumers use Twitter to voice their opinions,
businesses have an opportunity to use this burgeoning channel as a
way to deliver great experiences to customers. Rather than
searching the web to find support, CX for Twitter allows consumers
to tweet a question or issue and receive immediate
resolution.”Jason Mittelstaedt, chief marketing officer,
RightNow
RightNow CX for Twitter Makes it Easy for Consumers to Get
Support
With RightNow CX for Twitter, individuals can simply tweet a
question or request to a specific brand using a hash tag based on
the RightNow service syntax – #help_brandname. CX for Twitter
connects to the RightNow knowledge base and automatically returns
an answer. The entire customer and brand engagement happens
automatically within Twitter.
Any organization using RightNow CX, the customer experience
suite, can easily enable the CX for Twitter service. RightNow CX
for Twitter takes cloud monitoring capabilities a step further by
enabling an automatic, contextually correct response from the brand
to the consumer. The necessary toolkit to enable RightNow CX for
Twitter – with business objectives, examples, design guidelines,
and more – will be available in the RightNow Community in Q4
2011.
RightNow Showcases CX for Twitter at RightNow Summit
RightNow developed the Powering Great Experiences App (PGXApp)
for its own global summits to ensure clients have good, meaningful
experiences while attending the events. The PGXApp has RightNow CX
embedded within the app; it includes the ability to call or chat
online with a live agent, search the knowledgebase for answers or
Tweet a question to RightNow.
About RightNow
RightNow is helping rid the world of bad experiences one
consumer interaction at a time, eight million times a day. RightNow
CX, the customer experience suite, helps organizations deliver
exceptional customer experiences across the web, social networks
and contact centers, all delivered via the cloud. With more than
ten billion customer interactions delivered, RightNow is the
customer experience fabric for nearly 2,000 organizations around
the globe. To learn more about RightNow, go to
www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies,
Inc. NASDAQ is a registered trademark of The NASDAQ Stock Market
LLC.
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