First-of-its-kind partnership will unlock
opportunities for Roku advertisers seeking best-in-class
optimization and ad measurement through iSpot’s Unified Measurement
solution
Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform
in the U.S.*, announced an expanded measurement partnership with
iSpot.tv, the cross-platform TV measurement company. The
first-of-its-kind arrangement is multifold, with each company
sharing measurement capabilities to drive innovation, opportunity,
and advertiser value within the broader streaming TV ecosystem.
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the full release here:
https://www.businesswire.com/news/home/20240430022744/en/
Today, Roku, Inc. announced an expanded
measurement partnership with iSpot.tv, the cross-platform TV
measurement company. (Graphic: Business Wire)
As part of the expanded partnership, iSpot will become a
preferred third-party measurement partner for Roku, offering direct
and programmatic advertisers fast, reliable metrics that
demonstrate the unique reach, frequency, verified ad exposures, and
outcomes delivered across ads running on the Roku platform. In
addition, iSpot will integrate Roku’s Advertising Watermark to
validate the authenticity of video ad inventory originating on the
Roku platform.
iSpot will gain access to Roku’s exclusive, authenticated
audience information. These assets will strengthen iSpot’s ability
to connect audiences deterministically across linear TV and
streaming on Roku. The partnership will bolster iSpot Data Connect,
its next-generation audience measurement infrastructure, which
powers currency and outcome measurement for the industry.
Together, Roku and iSpot will ensure streaming TV ads are
measured fairly and accurately, to improve performance and
measurement for advertisers running on the Roku platform, while
helping iSpot’s customers make better purchasing decisions across
the entire video marketplace. The partnership will also open the
ability for marketers to measure accurately Roku’s advanced ad
formats that span beyond video, such as Roku City brand
integrations and Roku Marquee ads.
“Roku wants to use its unique assets built on the foundation of
its massive footprint of 81M+ streaming households to further the
measurement across all streaming channels and linear TV, to help
solve for the problem of fragmentation in the industry,” said
Louqman Parampath, VP of Product Management, Roku. “Together
with iSpot, we believe improving measurement for the entire
ecosystem will help drive better results for advertisers, while
also driving more yield for publishers.”
“For decades, GroupM has been at the forefront of shaping the
media landscape for advertisers. TV streaming advertising has
undoubtedly made a huge leap forward with this partnership between
Roku and iSpot, two of the leaders in the industry,” said Mike
Fisher, Executive Director of Investment Innovation at GroupM
U.S. “Roku’s vast audience combined with the measurement
capabilities of iSpot will allow our brand partners to optimize
their advertising with confidence in our accuracy.”
With audiences from Roku eventually scaled across all iSpot
measurement products, the broader streaming TV marketplace –
including agencies, brands, and media sellers – will benefit from
precise, streaming-centric measurement to capitalize on the
opportunity that exists for CTV.
“This is a game-changer for the industry – not just for iSpot or
Roku, but for the entire advertising ecosystem looking to harness
the scale and power of the leading TV streaming platform and
capitalize on the most robust streaming measurement,” said Sean
Muller, founder and CEO, iSpot. “It’s also critical that
marketers have the most reliable and actionable audience
measurement to base decisions on, as they shift budgets from
traditional TV to streaming.”
*By hours streamed (Hypothesis Group: Q4 2023)
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and
TV-related audio devices are available in various countries around
the world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to trends related to TV
streaming and advertising; Roku’s partnership with iSpot and the
related benefits and opportunities; and the features, capabilities,
benefits, growth and reach of the Roku platform. Except as required
by law, we assume no obligation to update these forward-looking
statements publicly, or to update the reasons actual results could
differ materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2023, and our Quarterly Report on Form 10-Q for the
quarter ended March 31, 2024. Copies of reports filed with the SEC
are posted on Roku’s website and are available from Roku without
charge.
About iSpot.tv
iSpot.tv is a cross-platform TV measurement company trusted by
brands, networks and agencies to deliver fast, accurate and
actionable information the marketplace can use to transact. Its
real-time, always-on platform measures all phases of the TV
advertising lifecycle from creative testing to audience
verification, to business outcomes and brand impact, empowering
brands to justify, optimize and invest with confidence. iSpot
persistently measures TV-device impressions and second-by-second
attention for all TV ads in a unified manner across linear,
time-shifted, VOD, streaming environments and out-of-home (OOH)
environments. A trusted currency provider for networks, ad-delivery
platforms and agencies, iSpot uses its proprietary systems for
bringing transparency into TV advertising at unparalleled scale.
The company delivers its solution in real time via intuitive and
modern dashboards as well as APIs and customized analytics.
iSpot.tv has hundreds of brands and all major TV networks licensing
its enterprise solution and has become a trusted currency for
networks, brands and agencies. Founded in Bellevue, Washington in
2012, iSpot has offices in major cities across America.
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version on businesswire.com: https://www.businesswire.com/news/home/20240430022744/en/
Roku Sarah Saul AdsPR@roku.com
iSpot.tv press@ispot.tv
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