Proprietary, intelligent end-to-end platform
enables airlines to fully transform and modernize their retailing
strategies
Powered by Google's industry-leading AI and
Google Cloud architecture, SabreMosaic is built for flexibility and
speed through a modular and open technology structure
SOUTHLAKE, Texas, May 22, 2024
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading
software and technology company powering the travel industry, today
introduced SabreMosaicTM, a new intelligent, modular and
open technology platform – built to transform the way airlines
retail. By moving away from the limitations of today's PNR-driven
world to a modern Offer and Order approach, SabreMosaic empowers
airlines to deliver a more personalized and dynamic retailing
experience, while creating new revenue opportunities.
"Defining and building the next generation of airline retailing
solutions has been a significant investment and strategic priority
for Sabre, and we are well down this path," said Kurt Ekert, President & CEO of Sabre.
"SabreMosaic is the culmination of our dedication to
innovation in airline IT and active collaboration with our airline
partners to enable the future of modern retailing. With the success
we are already seeing with Sabre's Retail Intelligence suite of
solutions, today's announcement marks an important milestone on our
path to delivering a fully open, modern and flexible retailing
platform."
Intelligent, modular and open design delivers flexibility and
speed to market
Powered by Google's industry-leading AI capabilities,
SabreMosaic enables airlines to dynamically create, sell and
deliver an array of personalized content to travelers. The modular,
open and cloud-native architecture allows airlines to select the
API-based Offer and Order solutions that best meet their needs and
create a unique technical blueprint to transform their operations
in a way that makes sense for their business.
"Airlines are becoming sophisticated retailers and need the same
data-driven insights and AI tools to optimize their businesses and
better serve their customers as other consumer services," said
Thomas Kurian, CEO of Google Cloud.
"Through our work with Sabre, we are helping airlines harness their
data to make faster, more informed decisions that improve
operations, personalize marketing, and ultimately increase customer
satisfaction."
Building on the success of Sabre's Retail Intelligence
solutions to airline customers
An end-to-end retailing platform, SabreMosaic encompasses 10 new
product suites – from offers and orders to settlement and delivery
– as well as Sabre's existing AI-powered Retail Intelligence
solutions such as Air Price IQTM, Ancillary
IQTM and Upgrade IQTM and Sabre's NDC IT
solutions.
Built to function in both a PNR-based and an Offer-Order world,
these proprietary Retail Intelligence solutions serve as the
building blocks of SabreMosaic and are already powering the
retailing strategies for several innovative airlines. Aligned with
IATA's vision of an entirely Offer- and Order-based approach,
SabreMosaic will help airlines transform all aspects of the
retailing process.
What SabreMosaic means for airline customers
"As part of our development process, we took a design thinking
approach and collaborated with a community of thought leading
airlines on SabreMosaic to iterate towards production ready
solutions," said Garry Wiseman,
Chief Product & Technology Officer of Sabre. "We are already
gaining traction in the marketplace as customers recognize the
benefits of utilizing SabreMosaic's AI-powered modules in their
digital experiences."
"At American, we are putting the customer at the center of
everything we do. A big part of our transformation toward
convenient, consistent, and connected travel journeys for our
customers is the transition to modern technology, including Offer
and Order Management solutions. We look forward to continuing our
collaboration with Sabre on a proof-of-concept for SabreMosaic that
keeps a seamless traveler experience at the core," said
Marcial Lapp, Vice President -
Revenue Engineering of American Airlines.
"Virgin Australia has been on a mission to reimagine the airline
experience and be Australia's most
loved airline. A critical part of this transformation relies on
us working with future-focused, ambitious technology partners.
Our relationship with Sabre has been key to realizing our vision of
modern airline retailing and customer experience, and we're excited
to continue building on this successful partnership," said
David Hogarth, Chief Information
Officer of Virgin Australia.
"As we continue to embark on our journey to further modernize
our retailing strategies, Air Serbia is proud to partner with
Sabre. We are committed to providing real-time content and
personalized experiences to our customers, and Sabre's innovative
technology serves as a foundational enabler of our offer and order
ecosystem. Sabre solutions empower us to extend our reach to
third-party channels including travel agencies and aggregators,
ensuring seamless access to our products and services. Together, we
are shaping the future of travel retailing and delivering enhanced
value to our passengers," said Jiri
Marek, CEO of Air Serbia.
"We at Oman Air are all about memorable travel experiences and
our signature hospitality, and we believe modern, intelligent
technology is foundational to delivering on those promises. We look
forward to working alongside travel technology innovators like
Sabre to shape the future and deliver retail experiences travelers
expect," said Ridha Al Lawati,
Acting Vice President – Digital of Oman Air.
SabreMosaic provides holistic Offer Management capabilities that
give airlines the ability to intelligently define, manage, and
retail airline and third-party content, as well as distribute a
broader variety of offers across channels. Sabre's advanced Order
Management capabilities support the management and fulfillment of
offers, including the acceptance and settlement of traditional and
non-traditional payment types, and provide consistency of the
airline brand experience through all customer
touchpoints.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes
on the biggest opportunities and solves the most complex challenges
in travel. The Company connects travel suppliers and buyers around
the globe and across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
SABR-F
Media Contacts
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
Heidi.castle@sabre.com
Investor Contact
Brian
Roberts
Brian.roberts@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation