Frasers Hospitality to implement SynXis
Retailing in retailing strategy enhancement
SOUTHLAKE, Texas, June 11,
2024 /PRNewswire/ -- Sabre Hospitality, a division of
Sabre Corporation (NASDAQ: SABR), a leading software and technology
provider powering the global travel industry, and Frasers
Hospitality, a global investor and operator of serviced apartments
and hotel residences, today announced a strategic partnership to
deploy Sabre Hospitality's latest solution, SynXis®
Retailing, as part of Fraser's retailing strategy, marking a
pivotal step in its commitment to retail innovation and superior
guest services.
"We are thrilled to partner with Frasers Hospitality in
revolutionizing the guest experience and driving revenue growth
through SynXis Retailing," said Scott
Wilson, President, Sabre Hospitality. "This collaboration
underscores our shared commitment to innovation and delivering
unparalleled value to hoteliers and guests alike. Hospitality
retailing plays a pivotal role in this endeavor, as it allows
hospitality companies to not only offer accommodation but also to
curate personalized experiences and ancillary services tailored to
individual guest preferences."
The collaboration represents a significant milestone as both
Sabre Hospitality and Frasers Hospitality continue to build upon a
strong partnership which was established in 2009. With the
introduction of Sabre Hospitality's Retail Studio, Frasers
Hospitality has enrolled one of its properties in the Preferred
Launch Partnership program as a pilot to tap into the capabilities
of SynXis Retailing to elevate the overall guest experience. The
outcome of the program has surpassed expectations, with the pilot
property reporting a significant increase in ancillary revenue. It
also complements the existing SynXis Booking Engine which offers a
more personalized guest experience and seamless booking process via
Frasers Hospitality's platform.
"Our longstanding partnership with Sabre Hospitality has been
instrumental in our success, and we are excited to embark on this
new chapter with SynXis Retailing." said Mark Chan, Chief Operating Officer of Frasers
Hospitality. "We look forward to leveraging Sabre Hospitality's
latest solutions to analyze guest preferences and personalize our
offerings as part of our purpose and commitment to curate and
enrich guest experiences."
SynXis Retailing provides hospitality players with the ability
to "sell anything," presenting an opportunity to introduce new
revenue streams to properties with limited amenities, such as
serviced residences. This flexibility enables hoteliers to enhance
offerings for guests across their portfolio, from policies and
services to food and beverage options, and even activities and
experiences from third-party suppliers.
About Sabre Corporation
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information
visit www.sabre.com.
About Frasers Hospitality
Frasers Hospitality celebrates 26 years of excellence through
its extensive accommodation offerings spanning Asia Pacific, Europe, the Middle
East, and Africa.
Headquartered in Singapore,
Frasers Hospitality has expanded its globally diversified portfolio
from two properties in Singapore
to encompass over 100 properties across more than 20 countries.
Today, Frasers Hospitality stands as one of the world's largest and
fastest-growing investors and operators of serviced apartments,
hotels and premium rental apartments, dedicated to providing
unparalleled accommodation experiences and solutions in prime
locations across the globe. As a seasoned hospitality investor and
operator, Frasers Hospitality specializes in identifying and
optimizing hospitality assets to create enduring value for our
stakeholders and partners.
As a strategic business unit within Frasers Property, Frasers
Hospitality's award-winning brand portfolio comprises five
distinctive brands – Fraser Suites, Fraser Residence, Fraser Place, Capri by Fraser and Modena by
Fraser, which redefine comfort, convenience and personalisation for
discerning guests. Recognised globally for its unwavering
commitment to hospitality excellence, Frasers Hospitality has
earned numerous industry accolades and awards, showcasing its
industry leadership and dedication to curating exceptional
accommodation experiences. For more information about Frasers
Hospitality, please visit www.frasershospitality.com or on
LinkedIn.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation