SOUTHLAKE, Texas and MONTREAL, July 17,
2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers the
global travel industry, and Air Canada, Canada's largest airline, today announced the
launch of Air Canada's full content via NDC in Sabre's travel
marketplace. This launch empowers travel agencies to consume Air
Canada's expanded NDC offers and services, enabling them to provide
a more personalized travel experience to the customers they
serve.
As of July 17, 2024, travel agents
and other travel sellers can shop, book, and service Air Canada NDC
offers alongside traditional EDIFACT content and low-cost and
ancillary XML options. NDC is now available in the following
markets: Canada, Australia, Brazil, Denmark, France, Germany, Hong
Kong, India1,
Ireland, Israel, Italy, Japan,
Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, United
Kingdom and the United
States. Following the launch in these countries, focus will
turn to activating new markets based on demand.
"This partnership with Sabre marks a significant step forward in
Air Canada's NDC program," said Mark
Nasr, Executive Vice President, Marketing and Digital, Air
Canada. "From local independent agencies to large corporate travel
management companies, our travel trade partners were, are, and will
always be crucial to Air Canada's commercial success. That's
why we're committed to working collaboratively on a smooth
transition, enabling the trade to connect with Air Canada using
their preferred and familiar methods. Sabre's marketplace plays a
vital role in the travel ecosystem, making NDC content readily
available to travel agents and buyers across the world, providing a
consistent and efficient booking experience across all
channels."
Air Canada and Sabre are both
committed to advancing travel retailing to create more personalized
experiences for travelers. NDC is a vital enabler of this shared
goal. It provides the technology infrastructure to expand offer-and
order-based retailing from airlines to third-party travel sellers,
such as travel agencies and online booking tools. By activating NDC
through Sabre, travel sellers maintain their competitive edge by
maximizing access to Air Canada's content.
"We're thrilled to partner with Air Canada on this NDC launch.
Since the very beginning of our NDC efforts, Sabre has prioritized
the operational efficiency and workflow integrity to offer a
superior value proposition for travel agencies.," said Kathy Morgan, Vice President, Product Management
– Distribution Experience, Sabre Travel Solutions. "Our robust
technology ensures scalability, allowing agents to seamlessly
access Air Canada's latest pricing and bundled offerings without
compromising service levels. Additionally, our comprehensive
end-to-end booking management streamlines the process, reducing the
burden on agency resources."
Today, over 30,000 Sabre-connected travel agencies in more than
150 countries leverage Sabre's solutions to shop, book, and service
NDC content. These solutions include the Sabre Offer and Order
APIs, agency booking solution, Sabre Red 360, and online booking
tool, GetThere. Additionally, Sabre empowers NDC functionality for
a growing list of third-party travel booking applications,
including Atriis, SAP Concur, Serko, and Wooba. With this launch,
these companies will also gain access to Air Canada's NDC
offerings.
About Sabre
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Air Canada
Air Canada is Canada's largest airline, the country's flag
carrier and a founding member of Star
Alliance, the world's most comprehensive air transportation
network. Air Canada provides
scheduled service directly to more than 180 airports in
Canada, the United States and Internationally on six
continents. It holds a Four-Star ranking from Skytrax. Air
Canada's Aeroplan program is
Canada's premier travel loyalty
program, where members can earn or redeem points on the world's
largest airline partner network of 45 airlines, plus through an
extensive range of merchandise, hotel and car rental partners.
Through Air Canada Vacations, it offers more travel choices than
any other Canadian tour operator to hundreds of destinations
worldwide, with a wide selection of hotels, flights, cruises, day
tours, and car rentals. Its freight division, Air Canada Cargo,
provides air freight lift and connectivity to hundreds of
destinations across six continents using Air Canada's passenger and
freighter aircraft. Air Canada
aims to achieve an ambitious net zero emissions goal from all
global operations by 2050. Air Canada shares are publicly traded on the TSX
in Canada and the OTCQX in the
US.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
media@aircanada.ca
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
1 Enabled only for select agencies in India.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/air-canadas-best-and-complete-content-now-available-through-sabre-ndc-302199205.html
SOURCE Sabre Corporation