British Airways Names SapientNitro as Global Digital Agency for Creative Technology and Social Media
23 Aprile 2015 - 9:24PM
Business Wire
British Airways has announced that SapientNitro, part of
Publicis.Sapient, has been appointed the airline’s global digital
agency for its creative technology and social media activities.
SapientNitro will support the in-house team with BA.com, mobile,
creative technology and social media. The geographic focus will be
on the key markets of the UK, US, China, India and mainland
Europe.
Sara Dunham, British Airways' head of marketing, retail and
direct, said: "We are confident that SapientNitro will offer
us great ideas, insight, the ability to apply strategy practically,
a strong reputation in the industry and a good fit with the British
Airways brand. We're really looking forward to working with
them."
Central to British Airways’ approach is the recognition that the
ways in which consumers experience brands and their services are
changing and coming together. SapientNitro will work to define and
develop a digital experience that connects British Airways’
customers across multiple platforms and developing tools and
technologies that engage and inspire travellers.
Nigel Vaz, Senior Vice President and European Managing Director
of SapientNitro, said: “We are excited to be working with British
Airways in its industry-changing bid to reinvent the traveller’s
experience with the pioneering use of multiple digital platforms.
Together, we are committed to breaking boundaries at the
intersection of technology and story, to give the British Airways
brand an ever-greater relevance in the lives of connected
consumers.”
SapientNitro will work with other British Airways agencies
including fellow Publicis Groupe agency, BBH for communications and
creative work and Carat/iProspect for media planning and
buying.
Following a hand-over, SapientNitro will begin working for
British Airways by July 2015.
Ends
April 23, 2015
040/AA/15
For further information, please contact the British Airways
press office on 020 8738 5100 or press.office@ba.com.
Notes to editors:Subject to contract.
About SapientNitro
SapientNitro®, part of Publicis.Sapient, is a new breed
of agency redefining storytelling for an always-on world. We’re
changing the way our clients engage today’s connected consumers by
uniquely creating integrated, immersive stories across brand
communications, digital engagement, and omni-channel commerce. We
call it our Storyscaping® approach, where art and
imagination meet the power and scale of systems thinking.
SapientNitro’s unique combination of creative, brand and technology
expertise results in one global team collaborating across
disciplines, perspectives and continents to create game-changing
success for our Global 1000 clients, such as Chrysler, Citi, The
Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities
across The Americas, Europe and Asia-Pacific. For more information,
visit www.sapientnitro.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150423006529/en/
SapientNitroCraig Smith, +44 207 953
3448Craig.Smith@sapientnitro.com
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