Female-Founded Agency Grew 50% in 2023 and
Will Scale Stagwell's Presence in Brazil and Latin
America as Part of Allison
SÃO PAULO, April 15,
2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW),
the challenger network built to transform marketing, has entered
into an agreement to acquire PROS Agency (PROS), a Brazil-based brand and marketing consultancy
specializing in digital public relations (PR), creative planning
and production, influencer marketing, and brand development.
Headquartered in São Paulo, the agency will play a key role in
driving business for Stagwell within Brazil as well as the greater Latin America (LATAM) region as part of
Allison, a global marketing and communications consultancy within
Stagwell.
The agency will play a key role in driving
business for Stagwell within Brazil as well as the greater LATAM
region.
"PROS' creative strategy and digital innovation expertise helps
brands create engaging and purposeful conversations with consumers,
consistently pushing the boundaries of PR – making them a true
leader in the region," said Stagwell Chairman and CEO Mark Penn. "I worked in Latin America for several years and have
always noted its massive growth potential. This acquisition is key
to our accelerated global expansion strategy, and I'm pleased to
welcome Daniela and her team to our network."
"Since launching our operations in Brazil and Latin
America two years ago we've driven significant results for
regional brands, landed new global clients such as Lenovo and
Motorola, and expanded our footprint with the additions of new
agency partners to our Global Affiliate network," said Vinicius Reis, president, Stagwell Brazil and
CEO, Crispin Porter and Bogusky (CP+B) Brazil. "In less than
10 years PROS' 'People Relations' approach to creative and digital
storytelling has earned the agency widespread recognition and work
with the most important brands in the region. Their addition to our
network further strengthens Allison's brand and positions us for
significant growth in Brazil and
LATAM."
PROS employs a contemporary perspective to PR by connecting data
and cultural context to execute in various formats. The team of
over 130 professionals is co-led by founder and CEO Daniela Graicar and co-CEO Fernanda Tchernobilsky, as well as partner
Alan Strozenberg. They will continue
to lead the agency.
"It's a great accomplishment to be part of an international
network so aligned with our values and in retaining the boldness
that defines us. The management autonomy that Stagwell offers us
and the support for our growth were also decisive factors in this
choice," said Daniela Graicar, founder and CEO, PROS. "More than
ever, we are committed to our team and clients – who have gotten us
to this point – and excited about the plans for our evolution in
the coming years. The depth and breadth of the Allison global
network opens up tremendous opportunity for us to show up in new
ways for our clients."
With clients such as Boticário, Amazon, Mondelez, Vibra,
Porto, and Kimberly Clark, the agency closed 2023 with 50%
growth and expects to grow another 20% this year.
PROS will retain its leadership and will collaborate with other
Brazil and Latin America agencies in the Stagwell network
to expand service offerings to clients. Stagwell's agency network
in Brazil, Argentina, Mexico, and Central America includes Allison,
Assembly, Code and Theory's Truelogic, CP+B, Ink, and
Locaria.
PROS marks Stagwell's fourth acquisition in 2024, following
What's Next Partners, Sidekick, and Team Epiphany.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform
marketing. We deliver creative performance at scale for the world's
most ambitious brands, connecting culture-moving creativity with
cutting-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our more than 13,000 experts in
more than 34 countries are united under a single purpose: to
generate effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com.
About Allison
Allison is a global integrated marketing and communications
consultancy dedicated to driving growth, innovation, and positive
change for clients, colleagues, and communities. With a diverse
range of expertise and a forward-looking mindset, Allison delivers
game-changing results that make a lasting impact. Allison is owned
by Stagwell (NASDAQ: STGW), one of the fastest growing and most
influential marketing and communications networks in the world.
Agency partners leverage Stagwell's technology, data analytics,
insights and strategic consulting solutions to drive measurable
results and optimize return on marketing investment for more than
1,700 clients worldwide. Learn more at
www.allisonworldwide.com.
Media Contact
For U.S.
Sarah Arvizo
pr@stagwellglobal.com
For Brazil:
Laize Lima
lmlima@cpbgroup.com
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SOURCE Stagwell Inc.