via NewMediaWire – Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or
"Company"), a brand consultancy and marketing innovations
company that provides integrated branding and
marketing solutions for global brands today announced that
last week’s Super Bowl LVI was a milestone moment for the company,
as Troika has been creative partners with the Los Angeles Rams,
SoFi, and the Los Angeles Super Bowl Host Committee on a slate of
branding, marketing and fan experience initiatives, including
engineering the Rams game day experience on the massive 360-degree,
two-sided Infinity screen.
The just-concluded Super Bowl LVI, to quote the Los Angeles
Business Journal, “provided a ‘wow-factor’ for first time visitors
gazing up at what was hanging from the canopy roof of the stadium.”
Last week’s Fast Company feature stated, ‘The result is a
strategically paced medley of player videos, fan and celebrity
cameos, stat and score boxes, frenzied animation, and sponsorship
integration.”
- In partnership with the Los
Angeles Sports & Entertainment Commission, Troika created the
logo, identity, and the launch campaign for the Los Angeles Super
Bowl Host Committee to welcome the massive event back to LA. They
kicked it off with a :90-second film featuring Snoop Dogg,
declaring LA not only the home of this year’s Super Bowl, but the
preeminent home of the NFL. The spot leaned heavily into iconic Los
Angeles footage and the future-forward ideals of one of the world’s
most diverse cities.
- For the LA Rams, the ask for the
in-stadium experience was a big one: Turn every Los Angeles Rams
moment into an expressive brand experience and delight Angelinos
with memorable and high-impact moments throughout the game. The
entire presentation was designed to engage and excite fans, while
embracing, celebrating and capturing the spirit of the
city.
- For SoFi the primary goal of the
engagement was to raise brand awareness through NFL gamedays. They
needed to introduce the brand and their unique offerings to fans
and do it in creative ways that enhance, rather than detract from,
their game experience. Troika seized this opportunity to create a
fan-centric, experience that owned key moments for the SoFi
Brand.
Troika continues to work with the LA Rams and SoFi stadium for
the upcoming 2022-23 season, along with other world-class sports
and entertainment brands to be announced throughout the year.
About Troika Media Group
Troika Media Group is an end-to-end
brand solutions company that creates both near-term and long-term
value for global brands in entertainment, sports and consumer
products. Applying emerging technology, data science, and
world-class creative, TMG helps brands deepen engagement with
audiences and fans throughout the consumer journey and builds brand
equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka,
Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos,
Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For
more information, visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press
release that are not historical facts are forward-looking
statements that reflect management's current expectations,
assumptions, and estimates of future performance and economic
conditions, and involve risks and uncertainties that could cause
actual results to differ materially from those anticipated by the
statements made herein. Forward-looking statements are generally
identifiable by the use of forward-looking terminology such as
"believe," "expects," "may," "looks to," "will," "should," "plan,"
"intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:
Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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