via NewMediaWire -- Troika Media Group, Inc.
(Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and
marketing innovations company that provides integrated branding and
marketing solutions for global brands, announced that its
subsidiary, Troika IO, has integrated with Circle Internet
Financial, LLC, a global financial technology firm that
provides internet-based payments and financial infrastructure to
businesses of all sizes. The integration provides a seamless,
trusted payment infrastructure for TMG’s brand clients and enhances
the customer purchasing experience for NFT consumers in the
Metaverse.
Troika IO is committed to fostering the growth
of Web3 by providing powerful APIs and blockchain infrastructure
that empower brands and creators to quickly, safely, and easily
enter the Metaverse with apps, games, marketplaces, and
exchanges.
Troika IO’s Redeeem, the digital marketplace for
NFTs, offers minting services with zero gas fees, great customer
support, and developer-friendly APIs to power the next generation
of apps, NFTs, and smart contracts on the Stacks blockchain,
secured by Bitcoin. Redeeem also offers integrations into Ethereum,
Polygon, and Flow blockchains.
The integration with Circle’s payment solutions
will enable brand customers of Troika IO to create a smooth, fully
automated journey for consumers that want to buy NFTs with debit
and credit cards, ACH bank transfers, and wire transfers. This will
enable Troika IO and Redeeem to offer additional payment options,
higher trading limits, near-instant settlement times, reduced
operational overhead, greater compliance oversight, and improved
user experience for NFT consumers.
In addition to Circle, Troika IO plans to
integrate with Plaid, a data network that works with thousands
of fintech companies, several of the Fortune 500, and many of the
largest banks to make it easy for people to connect their financial
accounts to the apps and services they want to use. Plaid’s network
covers 12,000 financial institutions across the US, Canada, UK and
Europe. Tens of millions of people in North America have
successfully connected their financial institutions to apps using
Plaid.
Troika IO believes buying digital goods should
be as simple as purchasing any consumer item on the internet. With
the Circle and Plaid integrations, Troika IO’s Redeeem marketplace
and its API services will make buying and selling NFTs more secure
and accessible to a larger and more diverse audience and enable
NFTs’ underlying tech to go beyond art and collectibles into many
more areas such as sports, ticketing, games, luxury goods, and real
estate.
“As we enter a more regulated environment, we
welcome the support of leading crypto institutions like Circle
who will power our NFT marketplace, Wallet APIs, and other
blockchain services, and open up a world of possibilities for
Troika’s brand clients in the Metaverse. Our strategic integrations
with Circle’s payments and payouts infrastructure will help us
reach new customers faster, scale our technology more efficiently,
and create more financial inclusion around the world,” says Kyle
Hill, President and Head of Digital Assets at Troika IO.
About Troika Media GroupTroika Media
Group is an end-to-end brand solutions company that creates both
near-term and long-term value for global brands in entertainment,
sports and consumer products. Applying emerging technology, data
science, and world-class creative, TMG helps brands deepen
engagement with audiences and fans throughout the consumer journey
and builds brand equity. Clients include Apple, Hulu, Riot Games,
Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn
Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo
and Coca-Cola. For more information,
visit www.thetmgrp.com
About Troika IOTroika IO is a
crypto-consultancy that demystifies the often-complicated world of
NFTs and the metaverse for global brands. An end-to-end crypto
solution, Troika IO designs and mints NFTs, owns and operates NFT
marketplace Redeeem, and grows passionate NFT communities for
consumer brands and entertainment properties. Troika Labs is part
of the Troika Group (Nasdaq: TRKA). For more information, please
visit https://troika.io/
Forward-Looking StatementsCertain
statements in this press release that are not historical facts are
forward-looking statements that reflect management's current
expectations, assumptions, and estimates of future performance and
economic conditions, and involve risks and uncertainties that could
cause actual results to differ materially from those anticipated by
the statements made herein. Forward-looking statements are
generally identifiable by the use of forward-looking terminology
such as "believe," "expects," "may," "looks to," "will," "should,"
"plan," "intend," "on condition," "target," "see," "potential,"
"estimates," "preliminary," or "anticipates" or the negative
thereof or comparable terminology, or by discussion of strategy or
goals or other future events, circumstances, or effects. Moreover,
forward-looking statements in this release include, but are not
limited to, the impact of the current COVID-19 pandemic, which may
limit access to the Company's facilities, customers, management,
support staff, and professional advisors, and to develop and
deliver advanced voice and data communications systems, demand for
the Company's products and services, economic conditions in the
U.S. and worldwide, and the Company's ability to recruit and retain
management, technical, and sales personnel. Further information
relating to factors that may impact the Company's results and
forward-looking statements are disclosed in the Company's filings
with the SEC. The forward-looking statements contained in this
press release are made as of the date of this press release, and
the Company disclaims any intention or obligation, other than
imposed by law, to update or revise any forward-looking statements,
whether as a result of new information, future events, or
otherwise.
Contact:
Troika Media GroupKevin
Aratari kevin@troikamedia.com
Investor RelationsTraDigital IRKevin
McGrath+1-646-418-7002kevin@tradigitalir.com
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