Volcom Boosts Marketing Strength with Company Veterans
16 Marzo 2010 - 10:50PM
Business Wire
Volcom, Inc. (NASDAQ: VLCM) announced it has promoted Ryan N.
Immegart to Vice President of Marketing, effective May 15, 2010. At
such time, current Executive Vice President of Marketing, Troy C.
Eckert, will assume the newly created position of Volcom’s Hawaii
Strategic Director and will head the company’s branding and
marketing initiatives throughout the region.
“As part of Volcom’s strategic growth efforts, we see a great
opportunity to leverage both Troy and Ryan’s strengths in new ways
to capitalize on the momentum we are building for the Volcom brand
on a global basis,” said Richard Woolcott, Volcom’s chairman and
chief executive officer. “They have been entrenched in the action
sports industry for over 15 years and have helped to drive Volcom’s
prominence worldwide. I am confident in their strengths and share
their enthusiasm as we broaden the scope of our marketing and
branding efforts.”
“Hawaii radiates outward to many different cultures, and it’s
very important to remain deeply rooted on all levels,” said Eckert.
“I’ve always had a strong connection and passion for Hawaii and
this move provides me with an opportunity to develop innovative
ways to further build our brand in this important and influential
market. This is going to be a very exciting journey.” Eckert will
relocate to Hawaii with his family on a permanent basis in
June.
“I am really looking forward to the opportunity to continue to
build momentum for one of the best action sports brands in the
industry,” said Immegart. “Troy has done an amazing job, and I’m
excited to work closely with our passionate and dedicated marketing
team, and contribute to Volcom’s success for many years to
come.”
Immegart, 33, began his career in 1992 as Volcom’s first
sponsored snowboarder. Since 1995, he has served as the Director of
Volcom Entertainment, the company’s music division that he founded
with Richard Woolcott.
About Volcom, Inc.
Volcom is an innovative designer, marketer and distributor of
premium quality young mens and womens clothing, accessories and
related products. The Volcom brand, symbolized by The Stone , is
athlete-driven, creative and forward thinking. Volcom has
consistently followed its motto of “youth against establishment,”
and the brand is inspired by the energy of youth culture. Volcom
branded products are sold throughout the United States and
internationally. Volcom’s news announcements and SEC filings are
available through the company’s website at www.volcom.com.
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