VLCM Valcom (MM)

Volcom, Inc. (NASDAQ:VLCM) today announced it now intends to directly distribute its products in Spain having acquired strategic assets from its current distributor in the region. Terms of the transaction were not disclosed.

“This move enables us to service our accounts directly and further build the Volcom brand in this important and influential territory,” said Richard Woolcott, Volcom’s chairman and chief executive officer. “Historically we have been successful in growing market share in territories where we have assumed direct control, and this initiative directly supports our expansion plans in Europe.”

In Europe, Volcom distributes products directly or in partnership with distributors. In addition to Spain, where the company has had a growing presence since 1997, Volcom has direct operations in France, the United Kingdom, and Switzerland. The company intends to incur some additional expenses as it transitions its operations in Spain to begin shipping directly to retailers starting July 2011. In the current 2010 fourth quarter, the company anticipates additional expenses in Europe of approximately $150,000 related to the transition.

About Volcom, Inc.

Volcom is an innovative designer, marketer and distributor of premium quality young men’s and women’s clothing, accessories and related products. The Volcom brand, symbolized by The Stone , is athlete-driven, creative and forward thinking. Volcom has consistently followed its motto of “youth against establishment,” and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the United States and internationally. Volcom’s news announcements and SEC filings are available through the company’s website at www.volcom.com.

Safe Harbor Statement

Certain statements in this press release and oral statements made from time to time by representatives of the company are forward-looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including statements in connection with or related to any discussion of or reference to Volcom’s future operations, opportunities or financial performance. In particular, statements regarding the company’s ability to “further build the Volcom brand,” and that it “anticipates additional expenses in Europe of approximately $150,000” are forward looking statements. These forward-looking statements are based on management’s current expectations but they involve a number of risks and uncertainties. Volcom’s actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, including, without limitation, further softening of the retail environment, sales of our products by key retailers, including Pacific Sunwear and Zumiez, changes in fashion trends and consumer preferences, general economic conditions, the impact of sourcing costs, and additional factors which are detailed in our filings with the Securities and Exchange Commission, including the Risk Factors contained in the company’s Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) and the subsequently filed Quarterly Reports on Form 10-Q, all of which are available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Volcom is under no obligation, and expressly disclaims any obligation, to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise.

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