LONDON--Telecommunications provider BT Group PLC (BT.A.LN)
Thursday unveiled its new BT Sport commercial TV packages for pubs,
clubs, betting shops, hotels and other commercial premises which it
says "massively" undercuts Sky.
MAIN FACTS:
-A typical independent pub taking BT Sport could save 78% versus
the cost of Sky, based on research conducted by Sweeney Pinedo in
February; 267 independent pubs surveyed paid on average 643 pound
per month for Sky Sports compared with GBP138.08 for the new BT
Sport Pack after discounts applied.
-Pubs and clubs that sign up to BT Sport before July 1, will get
twelve months subscription for the price of nine and BT is also
offering all licensed premises a free box and free standard
installation if they don't have the set top box and satellite dish
needed to receive the new service.
-Just over half of independent pubs who take this offer will pay
the equivalent of GBP135 per month for BT Sport.
-BT Sport is offering a special combined rate for the bar and
rooms which also includes a free second card that can be used in a
secondary bar, banqueting hall or even the gym.
-Hotels signing up before July 31, will be able to get the BT
Sport Pack in their bar which includes, at no extra charge, all
three channels for all bedrooms until May 31 2014.
-Shares at 1115 GMT down 3 pence, or 1.17%, at 279 pence valuing
the company at GBP22.25 billion.
-Write to Ian Walker at ian.walker@dowjones.com
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