VWPT Viewpoint (MM)

Unicast by Viewpoint (NASDAQ:VWPT), a leading Internet marketing technology company, today announced the launch of Rich Media Without Limits, a new High Definition 3D (HD3D) Unicast ad campaign scheduled to go live this month. The new campaign will showcase the creative potential of rich media advertising when infused with 3D elements integrated into video and flash technologies. The Unicast HD3D ads will highlight the incredible visual fidelity and photo realism that can only be achieved with 3D technology, and will promote Unicast as the leader in true rich media for the Web going forward. The Rich Media Without Limits campaign was conceptualized to demonstrate the superb visualization capabilities of pre-rendered 3D video, and to demonstrate for marketers the rich creative palate that 3D offers for online advertising. The objective was to bring the same engaging 3D qualities of movies and video games into online advertising, to exceed user�s expectations for visual clarity on the Web. Furthermore, Unicast technology provides a seamless user experience during video load and playback, even with very rich content the technology automatically detects and appropriately displays video based on each user�s Internet connection speed. Unicast uses a proprietary algorithm to dynamically preload video streams, allowing for the delivery of a high-quality video to a wide range of bandwidths without any loss in performance. This advertising campaign includes three rich media ad executions, two of which are linked below. The campaign was conceived as a way to illustrate the power of 3D to bring creative ideas to life for online advertising. The ads were built with lush outdoor and underwater scenes, allowing the Unicast creative technologists show off the best features of the HD3D Ad Suite. Three ads have been developed to shows different aspects of 3D integration, which will highlight the potential for expanded creative treatments for rich media. The 3D Chameleon and Fish Fireworks advertisements are described and linked below. All of these ad executions offer an exciting look at the future of online advertising. 3D Chameleon � Enhanced with a rich rainforest soundtrack, in this ad the viewer first experiences a 360-degree panorama of a chameleon carefully watching a fly as it buzzes around and then lands on its head. Both the chameleon and the fly are 3D models, rendered into video and integrated into the ad with dynamic scripting. As a viewer rolls over to expand the ad, the chameleon and the fly have one final scene together where the chameleon finally catches and eats the fly. At that point, the chameleon undergoes a visual color change effect as the fly becomes dinner. Finally, the chameleon turns to the camera to lick his chops as the tag line appears �Unicast. Rich Media Without Limits.� http://www.unicast.com/chameleon/ Fish Fireworks � In the leader board state, this ad lets you peer into a colorful underwater scene filled with a few beautiful tropical fish swimming around on the bottom of the sea. All of the fish are 3D models rendered into video and integrated into Flash, which creates a vivid and rich underwater scene. The audio track is filled with bubbles and underwater sound effects that add greatly to the viewer experience. Once a user rolls over the ad, the ad expands to show hundreds of colorful tropical fish all swimming in synch toward an underwater castle. The castle begins to quiver and shake as all the fish swim inside. Suddenly the 3D fish are launched from the castle�s chimney into a brilliant display of fish fireworks. The view then pans to follow a single fish as it swims past a row of seashells which opens as he passes. The ad finishes with the campaign tag line �Unicast. Rich Media Without Limits.� http://www.unicast.com/fishfireworks/ �Our Rich Media Without Limits campaign illustrates the next step in the evolution of rich media marketing on the Web,� said Patrick Vogt, CEO of Viewpoint. �Our Unicast HD3D formats will help advertisers and marketers to provide an enhanced visual experience, taking brand marketing and engagement to a whole new level. We build our ads to be unique in the rich media space, with unparalleled visual clarity and sophisticated animation. It�s the kind of visual intensity our customers want, and it�s what end users are now demanding as well. With the integration of 3D into rich media advertising, Unicast is able to create a truly immersive customer experience.� �What�s more, the Unicast Ad Platform has exceptional campaign management and self service tools built for Web 2.0,� continued Mr. Vogt. �These tools allow advertisers and publishers to effectively measure and manage their online campaigns. Our strategy has always been to set the bar from a visual and interactive perspective and to make it easy for publishers and agencies to manage their campaigns in real time. We have delivered for our customers in this manner, and the new HD3D Ad Suite truly put us in a great competitive situation as rich media and video ads become the norm for advertising on the Web.� ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint�s creative services group, Unicast, Viewpoint�s online advertising group, and KeySearch, Viewpoint�s search engine marketing consulting practice. Viewpoint�s technology and services are behind the online presence of some of the world�s most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com. The company has approximately 100 employees principally at its headquarters in New York City and in Los Angeles. FORWARD-LOOKING STATEMENTS This press release contains �forward-looking� statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint�s current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint�s actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint�s filings and reports on file with the Securities and Exchange Commission. Copyright � 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.