VWPT Viewpoint (MM)

Unicast by Viewpoint (NASDAQ: VWPT), a leading Internet marketing technology company, today announced the launch of two new rich media ad formats, The Unicast InteractiveX and the Unicast Teaser ad format. These custom-made formats leverage Unicast�s next-generation ad platform and will help agencies and marketers to increase brand awareness through creative and engaging interactive ads. The new custom ad formats will showcase Unicast�s full suite of powerful rich media capabilities. These inventive formats illustrate Unicast�s commitment to leading innovation in the rich media marketplace. Unicast continues to launch ad products that break new ground by offering users the ability to manage and control the messages they receive. Capitalizing on emerging trends, these new ad formats present viewers with increased interactive functionality and user-controlled viewing options, offering a better experience for both brands and users in the market. The two new ad formats are: Unicast InteractiveX � The InteractiveX or Interactive Experience product is a Unicast custom ad unit that offers marketers the ability to showcase multiple videos. Users can select from a number of videos which play over the original programming. After the marketing message ends, the original program resumes. This ad format was developed to offer more flexibility to self- select marketing content without disrupting the user�s viewing experience. Unicast Teaser � The Teaser ad format appears as a small transparent overlay on the bottom of the online video player. This �sneak peek� approach delivers branding and marketing messaging as the viewer watches video content online. The Unicast Teaser ad format features a unique interactive element which allows branding during play time. The ad simultaneously appears as wallpaper across the viewer�s entire browser to create an immersive experience. These new ad units can integrate data capture functionality as well provide viral marketing distribution through Unicast�s Send to A Friend feature. NBC will be the first publisher to adopt the Unicast InteractiveX format, paving the way for other publishers to embrace engaging �out of the box� custom ad formats. �We are committed to working with our clients to�create the�next generation of online video advertising, and Unicast is a great partner for us,"�said Peter Naylor, SVP Digital�Media Sales, NBC Universal. "Their technology provides the right balance, giving�us the ability to�combine rich media and video in a way that�enhances brand engagement without being intrusive for our viewers." �NBC�s focus is to provide a best in class experience for their viewers, which makes them the perfect partner to launch our new interactive ad formats,� said Jason McKay, Vice President of Unicast. �We aspire to change the industry by offering marketers new and improved ways to interact and communicate with their customers, and our new ad formats are specifically designed to be non-disruptive for users.� �Unicast continues to push the limits of rich media and video on the web, as well as on game consoles and mobile devices,� said Patrick Vogt, CEO of Viewpoint. �As we work with leading companies like NBC to enhance their audience engagement and brand positioning capabilities, we will continue to draw upon our rich visual technology heritage and creative expertise which has earned us a reputation as a pioneer in Internet marketing and advertising industry. NBC Universal is truly a leader in this space.� ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint�s creative services group, Unicast, Viewpoint�s online advertising group, and KeySearch, Viewpoint�s search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com. The company has approximately 100 employees in New York City, Los Angeles and Austin, TX. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright � 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.