Unicast Wins International Stevie(R) Award for Best Online Ad Campaign
28 Giugno 2007 - 2:55PM
Business Wire
Unicast by Viewpoint (NASDAQ: VWPT), a leading Internet marketing
technology company, has been awarded the International Stevie Award
for Best Online Ad Campaign in the 2007 International Business
Awards. Unicast�s Rich Media Without Limits HD3D ad campaign has
won the Stevie Award for superior visual quality, creativity, and
originality. The International Business Awards are the only global,
all-encompassing business awards program honoring great
performances in business. Unicast�s HD3D campaign showcases the
creative potential of rich media advertising when combined with 3D
elements integrated into video and Flash� technology. HD3D ads
highlight the incredible visual fidelity and photo realism that can
only be achieved through 3D technology. As validated by a June 2007
InsightExpress Study, Unicast�s premium video and HD3D ads enable
advertisers to better entertain and interact with their audience,
thereby resulting in increased ad favorability, brand awareness and
higher purchase intent. To see the Unicast award winning ads, go to
www.viewpoint.com. Recipients of International Stevie Award
trophies were selected from more than 1,000 nominations received
from companies and individuals in more than 30 countries.
Twenty-five nations have at least one International Stevie winner
each, including Australia, Belgium, Canada, China, Cyprus, the
Czech Republic, Denmark, France, Germany, India, Indonesia, Italy,
Luxembourg, Singapore, South Africa, South Korea, Spain,
Switzerland, Syria, Thailand, The Netherlands, Trinidad &
Tobago, Turkey, the U.S.A., and United Kingdom. �Entries to the
IBAs grew 40% this year and that illustrates the increasing
importance of The International Business Awards worldwide,� said
Michael Gallagher, president of The Stevie Awards, presenters of
the IBAs. �We congratulate all of the Finalists and International
Stevie Awards winners, and we look forward to honoring them for
their achievements at our gala awards dinner in Munich on September
10.� �Our HD3D ads are a great example of what is possible when you
combine powerful technology with a creative flair and a passion for
online advertising,� said Jason McKay, vice president of Unicast.
�We bring the same level of dedication and quality to our clients�
advertising campaigns as we do to our own rich media ads. It�s
great to be acknowledged for our achievement in the most evolving,
revolutionary medium in the advertising world today.� �This award
is exciting for us, as it validates that technology is the driving
force behind creativity in the rich media space,� said Patrick
Vogt, CEO of Viewpoint. �Rich media advertising is moving
progressively in the direction of HD3D and video, and Unicast is at
the forefront of this industry trend. Furthermore, it is very
rewarding to be recognized by the European community just as we
have entered the international marketplace. The European market is
ahead of the game in embracing progressive and innovative ways to
engage customers on the web.� Complete lists of International
Stevie winners and other details are available at
www.stevieawards.com/iba. About The Stevie Awards Hailed as �the
business world�s own Oscars� by the New York Post (April 27, 2005),
Stevie Awards are conferred in four programs: The American Business
Awards, The International Business Awards, The Stevie Awards for
Women in Business, and the Selling Power Sales Excellence Awards.
Honoring companies of all types and sizes and the people behind
them, the Stevies recognize outstanding performances in the
workplace worldwide. Learn more about The Stevie Awards at
www.stevieawards.com. About Viewpoint Viewpoint is a leading
Internet marketing technology company, offering Internet marketing
and online advertising solutions through the powerful combination
of its proprietary visualization technology and a full range of
campaign management services including TheStudio, Viewpoint�s
creative services group; Unicast, Viewpoint�s online advertising
group; and KeySearch, Viewpoint�s search engine marketing
consulting practice. Viewpoint's technology and services are behind
the online presence of some of the world's most esteemed brands,
including AOL, GE, Sony, and Toyota. More information on Viewpoint
can be found at www.viewpoint.com. The company has approximately
100 employees principally at its headquarters in New York City,
with additional offices in Los Angeles, CA and in Austin, TX.
FORWARD LOOKING STATEMENTS This press release contains
"forward-looking" statements as that term is defined in the Private
Securities Litigation Reform Act of 1995 and similar expressions
that reflect Viewpoint's current expectations about its future
performance. These statements and expressions are subject to risks,
uncertainties and other factors that could cause Viewpoint's actual
performance to differ materially from those expressed in, or
implied by, these statements and expressions. Such risks,
uncertainties and factors include those described in Viewpoint's
filings and reports on file with the Securities and Exchange
Commission. Copyright � 2007 Viewpoint Corporation. All Rights
Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch
are trademarks or registered trademarks of Viewpoint Corporation.
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