Google Expands Enterprise Apps Advertising Campaign
19 Ottobre 2009 - 7:44PM
Dow Jones News
Google Inc. (GOOG) is going global with its "Going Google"
billboard campaign, a move the Internet search company hopes will
accelerate the momentum of its enterprise applications
business.
The Mountain View, Calif.-based company, which has largely
relied on word of mouth to promote its products, said Monday it
would expand overseas its campaign to help businesses learn more
about its online email, documents and spreadsheets.
The new ads, which will appear in train stations and airports in
countries including the UK, France, Canada, Japan, Australia and
Singapore, are an extension of a campaign launched in the U.S. in
August featuring billboards touting reasons why information
technology managers switched to Google apps.
Google, which talked up the momentum of its online apps business
during its earnings conference call last week, said more than two
million businesses have adopted Google apps so far, comprising 20
million users in over 100 countries and more than 40 languages.
However, most of those companies are using the free version of
Google's cloud-based apps.
The company has suffered a series of embarrassing service
disruptions this year that have locked users out of the their Gmail
accounts. The service glitches have highlighted concerns about the
reliability of Web-based software, which Google is promoting as an
alternative to Microsoft Corp.'s (MSFT) packaged products.
In recent trading, Google shares were up $1.75, or 0.3%, at
$551.58.
-By Scott Morrison, Dow Jones Newswires; 415-765-6118;
scott.morrison@dowjones.com