LONDON,
Sept. 11, 2019 /CNW/ -- Avon
Products, Inc. (NYSE: AVP), today announces its major new white
paper, Beauty, happiness and the rise of the 'perfectly
me'. This exciting cultural snapshot of Avon's perspective on beauty now, explores the
company's new thoughts around women, happiness and ever-evolving
attitudes to beauty.
The report was co-created by key members of Avon's research and development and innovation
teams and led by Chief Scientific Officer Louise Scott. "Beauty is important," she says.
"At its best, it's a catalyst for positive change. At worst, it's
confusing and alienating. By broadening the conversation around it,
we enrich, explore and also challenge our perceptions of
beauty."
This white paper, following last year's much-referenced
report into Beauty, The Future and the Power of Emotions,
expands and develops the theme of an emotionally-aware response to
beauty by looking at the ways in which we believe our customers are
manifesting those emotions right now.
Takeouts from the report:
Happiness is a key driver for our customers right now.
Where is this search for happiness coming from? How is it
manifesting itself in womens' lives? And how is it informing their
beauty choices?
The self-love movement is moving into a space of
self-awareness and self-acceptance. Avon has coined this the "Perfectly Me." As a
company, it's a sentiment we have always championed. But how do we
ensure this message stays relevant? What are the nuances in the way
she wants to look, and the way she wants to feel, that beauty
companies should be alive to?
Finally, we look at the new spaces beauty is occupying in
womens' lives. There's a growing connection with products that can
surprise and delight, and foster a shareable sense of 'play'. But
there's also an awakening to the idea that we should be broadening
the definition of what beauty means, starting new conversations
about things that affect womens' lives that don't necessarily sit
under the traditional banner of 'beauty.'
As a company with millions of worldwide Representatives,
Avon has more direct conversations
with its customers than almost any other company. Our firm belief
is that it's listening to our customers on this direct, meaningful
and emotional level that allows us to truly understand their
mindsets, and crafting and shaping our products
accordingly.
This new white paper will help propel our thinking into
2020 and beyond, both highlighting the importance of beauty in
womens' lives and the responsibility of companies like Avon to enrich and inspire women
everywhere.
About Avon Products Inc.
For 130
years Avon has stood for women:
providing innovative, quality beauty products which are primarily
sold to women, through women. Millions of independent sales
Representatives across the world sell iconic Avon brands such as
Avon Color and ANEW through their social networks, building their
own beauty businesses on a full- or part-time basis.
Avon supports women's empowerment,
entrepreneurship and well-being and has donated over $1billion to women's causes through Avon and the Avon Foundation. Learn more
about Avon and its products at
www.avonworldwide.com. #stand4her
Forward-Looking Statements
This
material contains "forward-looking statements" that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, including statements
relating to product launches and Avon's transformation . Because
forward-looking statements inherently involve risks and
uncertainties, actual future results may differ materially from
those expressed or implied by such forward-looking statements.
These risks and uncertainties include, but are not limited to, the
possibility of business disruption, competitive uncertainties, and
general economic and business conditions
in Avon's markets as well as the other risks detailed
in Avon's filings with the Securities and Exchange
Commission. Avon undertakes no obligation to update any
statements in this material after it is posted to the Investor
Relations section of our website.
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SOURCE Avon Products, Inc.