AZEK Debuts “Better Tech, Better Deck” Marketing Campaign
07 Luglio 2020 - 6:30PM
Business Wire
The AZEK Company ("AZEK"), an industry-leading manufacturer of
beautiful, low-maintenance residential and commercial building
products, announced today the debut of its new marketing campaign,
“Better Tech, Better Deck.” Motivated by the technological
superiority and design versatility of its TimberTech building
products, the campaign is meant to inspire homeowners looking to
build, renovate and remodel this summer season.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200707005738/en/
The campaign includes television and digital spots across major
broadcast news and lifestyle platforms including CNN, HGTV, and DIY
Network. Consumers can also expect to hear “Better Tech, Better
Deck” spots and interviews with AZEK/TimberTech leaders across
their local radio stations, and see creative on social media and
YouTube.
Created to showcase TimberTech has the most innovative,
forward-thinking technology in the industry, the “Better Tech,
Better Deck” campaign highlights the sustainability, versatility,
and durability of TimberTech’s products by illustrating how they
can provide a greater overall experience.
"Innovation and sustainability are at the core of what we do and
the products we create," said Jeanine Gaffke, AZEK’s Chief
Marketing Officer. “This campaign was built to not only highlight
our superior products, but also ignite the imagination of
homeowners as they envision the infinite possibilities for their
outdoor living spaces.”
Built upon the motto “Go Against The Grain,” TimberTech produces
beautiful and low maintenance decking, railing, porch and accessory
products. With one of the best warranties in the industry, 50-years
against fade and stain, and one of the broadest ranges of natural,
wood-look options, TimberTech enables the consumer to build the
outdoor living space of their dreams that is easy to maintain
without having to paint or stain.
To find additional information about AZEK Building Products
please visit Azekco.com.
About AZEK® Building Products
AZEK Building Products manufactures home building materials
under two divisions: TimberTech® and AZEK Exteriors®. TimberTech
offers a premium portfolio of capped polymer and capped composite
decking – as well as railing, porch, lighting and paver products –
while AZEK Exteriors manufactures distinctly unique trim and
moulding. Together the brands present homeowners, builders,
architects, dealers and contractors with a comprehensive suite of
first-rate products that are long lasting, sustainable alternatives
to wood. AZEK is headquartered in Chicago, IL (with plants in OH
and PA) and also owns Minneapolis-based Ultralox railing
systems.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200707005738/en/
Media Contact: Lisa Wolford 917-846-0881
lwolford@soleburytrout.com
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