Connecting Olympic fans in China to exclusive hospitality experiences
during the Olympic Games Paris 2024 for the first time
HANGZHOU, China, Feb. 5, 2024 /PRNewswire/ -- On Location, the
Official Hospitality Provider for the Olympic Games Paris 2024, and
Fliggy, a leading online travel platform and wholly-owned
subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988), today
announced the official launch of the Olympic Games Paris 2024
Hospitality eCommerce store in China. The opening of the digital store on
Fliggy's platform marks the start of a new partnership between the
two companies, with Fliggy now an important e-commerce partner for
On Location in China. This is the
first dedicated site for consumers in China to access hospitality packages for the
upcoming Olympic Games Paris 2024.
On Location has launched a series of packages and experiences on
the Fliggy platform, offering Olympic fans from China as well as tourists access to premium
on-site hospitality at official sporting venues. All packages
include tickets to a relevant sporting event and offer
once-in-a-lifetime experiences around Paris and other cities in France hosting Olympic events - all to help
fans savor this historic Olympic Games and enjoy what the host
cities have to offer.
In addition to premier tickets close to the action and
world-class hospitality, On Location also has a limited number of
luxury packages for the Olympic Games Opening Ceremony. For
the first time, the Opening Ceremony will not be held in a stadium.
Instead, a parade of around 10,000 athletes will take place along
6km of the Seine River, passing historic French landmarks such as
the Louvre, Musée d'Orsay, Eiffel Tower and the Palais de
Tokyo. Paris 2024 Hospitality guests can view the
ceremony from breathtaking vantage points via different package
options.
One example is the Bridge360 package, which allows guests to
enjoy the Opening Ceremony from the Pont de l'Alma bridge where On
Location will recreate a traditional Parisian brasserie to allow
guests to indulge in traditional French cuisine. Another is the
Riverside package, which offers guests access to exclusive
hospitality addresses, operated by On Location, in central
Paris for viewing the Opening
Ceremony parade from the grandstand seating on the banks of the
river.
On Location will also take the stress out of finding a hotel
room in one of the busiest cities in the world during the most
in-demand time of the year. Packages are available that include
tickets to sporting sessions such as table tennis, badminton,
basketball, diving and more as well as accommodation at four- and
five-star hotels for an exceptional hospitality experience.
Michael Tonge, SVP, Global
Sales, On Location, said: "We are thrilled to be able to bring
our world-class hospitality offering to so many fans in
China wanting to attend the
Olympic Games Paris 2024 through this unique partnership with
Fliggy. We have developed tailored packages for fans to experience
history-making sporting events combined with luxury food and
beverage and once-in-a-lifetime experiences in and around
Paris. All of our offers combine
tickets to sporting sessions and showcase the city's world-renowned
culture and cuisine in order to deliver unforgettable experiences
to fans. We are extremely proud of our unique partnership with
Fliggy to offer packages to the Chinese market and are looking
forward to welcoming Olympic fans from China to Paris in 2024."
Zhuang Zhuoran, CEO of Fliggy, said: "The demand for
personalized travel experiences has become a prevailing trend in
China's consumer market. Using
Paris 2024 as a starting point, we
at Fliggy look forward to collaborating closely with On Location to
integrate unique, "once-in-a-lifetime" experiences with the
scenery, culture, and authentic way of life in each destination.
This will enable travelers to uncover the beautiful diversity of
humanity during their journeys, opening up their imagination to
what travel can truly be."
With the exception of the Paris
2024 Ticketing Program, the official Paris 2024 Hospitality Program is the only
risk-free way to secure attendance to the Games as these are the
only official and safe sources to buy tickets and hospitality
packages for the Olympic and Paralympic Games Paris 2024.
A variety of hospitality packages are already available for
purchase at the Paris 2024 Olympic
Games Hospitality flagship store on Fliggy, with more packages to
be added in the coming months.
The past year has seen a strong recovery in Chinese outbound
travel and a notable surge in Chinese tourists visiting
France. According to data from
Fliggy, air ticket bookings to France in 2023 increased five-fold compared to
2022, and hotel bookings in France
increased almost 14-fold over the same period. The orders for visa
application services to the country in 2023 reached 8.3 times that
of 2022.
In recognition of Visa's long-standing partnership with the
Olympic and Paralympic Games, Visa is the Official Way
to Pay.
About On Location
On Location is a premium experience provider, offering
world-class hospitality, ticketing, curated guest experiences, live
event production, and travel management across sports,
entertainment, and fashion. From unrivalled access for corporate
clients to guests looking for fully immersive experiences at
marquee events, On Location is the premier and official service
provider to over 150 iconic rights holders, such as the IOC
(Paris 2024, Milano Cortina 2026,
Los Angeles 2028), NFL, NCAA, UFC
and PGA of America, and numerous musical artists and festivals. The
company also owns and operates several unique and exclusive
experiences, transforming the most dynamic live events into a
lifetime of memories. On Location is a subsidiary of Endeavor, a
global sport, and entertainment company.
Media Inquiries
onlocation@hopscotchgroupe.com
About Fliggy
Fliggy is a wholly-owned subsidiary of Alibaba Group (NYSE:
BABA), and is one of the leading online travel platforms in
China. Fliggy places a strong
emphasis on innovation in its products and services, catering to
the increasingly personalized and diversified needs of consumers
both in China and overseas
markets.
Leveraging Fliggy's advantage as part of the Alibaba ecosystem,
merchants can benefit from the vast user base within the Group.
Fliggy also collaborates with partners through a full-service
management format, helping more merchants, especially small and
medium-sized ones, easily and efficiently share opportunities
enabled by digitalization.
Fliggy's long-term strategy is to promote the digital
transformation of the tourism industry, using an open platform and
mechanisms to help the industry make better use of digital business
infrastructure for their operations.
Fliggy
FliggyMedia@alibaba-inc.com
Paradigm Consulting
Lynn
Huang
fliggy@paradigmconsulting.com.hk
+852 5332 1549
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