Introducing BODi’s Growth Game Plan: BODi’s Network Business Transformation
05 Ottobre 2023 - 5:45PM
Business Wire
The Beachbody Company, Inc. (NYSE: BODY) (“BODi” or the
“Company”), a leading subscription health and wellness company,
today announced a key initiative in its extensive turnaround plan
to restore growth and generate positive cash flow, employing new
tools and incentives more closely aligned with productivity.
The BODi “Growth Game Plan” is designed to reward its higher
performing network sales Partners with special bonuses and align
overall compensation with industry best practices. The new
compensation plan changes will be deployed in January 2024.
Additional key elements of the BODi Growth Game Plan
include:
- The appointment of author, speaker, and renowned
high-performance coach, Brendon Burchard, to the role of Chief
Growth and Performance Advisor to assist the Company’s Partner
network to drive enhanced performance. Burchard is the founder and
CEO of GrowthDay and an advisor to many successful tech
companies.
- The addition of GrowthDay, a subscription-based personal
development app, to the BODi Health Esteem ecosystem which the BODi
Partner network will be able sell to prospective customers, along
with the existing portfolio of digital fitness, nutritional
products, and healthy eating programs. Select content from Burchard
and the GrowthDay app will also be featured in the BODi app.
GrowthDay will be available to the BODi network in November
2023.
- A major simplification of the Company’s overall content
development strategy, streamlining the release of new content into
the Company’s vast digital fitness library and creating a fully
integrated solution for consumers featuring digital fitness,
nutritional products, healthy eating programs and the addition of
GrowthDay as the core of the Company’s new mindset channel.
- Modifications to the BODi Partner compensation plan designed to
reward high-performance, make it easier for new Partners to realize
early success and to provide the Company with a more sustainable,
scalable, and results-driven compensation program.
- A new simplified monthly digital and nutrition subscription
bundle nicknamed “The $99 Rebel”, to give a more affordable
alternative to help new subscribers offset inflation concerns.
The BODi Growth Game Plan is designed to help Partners improve
the overall productivity of their teams, attract new Partners into
the BODi network and create a compelling business opportunity for
all Partners, as they help current and potential customers achieve
an improvement in their Health Esteem. Health Esteem is a new
category of wellness which helps people gain early momentum toward
a life changing transformation by meeting them where they are,
empowering them to make consistent progress, and giving them proven
tools to achieve extraordinary progress of improved health,
fitness, weight loss, strength, and self-esteem.
“The new BODi Growth Game Plan program offers our Partners the
ability to create a highly scalable business around helping people
get healthy, fit and improving their self-confidence,” Carl
Daikeler, co-founder and CEO of The Beachbody Company said. “The
plan offers the benefits of our incredible platform and world-class
solutions, now further enhanced by the addition of Brendon Burchard
and his GrowthDay App, giving our Partners the unique opportunity
to build their business helping people improve their overall
well-being.”
Burchard expressed his enthusiasm about the partnership,
stating, "I’ve been looking for a relationship like this for a
decade, and the BODi team and network is the perfect fit. Together,
we will unlock the full potential of their Partner sales force and
set a new standard for productivity and success in fitness,
nutrition and wellness."
Mr. Daikeler continued, “Our success is deeply connected to the
success of our incredible network of independent Partners. They are
instrumental to helping the Company influence healthy lifestyle
change while developing their own business in the process. The BODi
Growth Game Plan demonstrates our confidence in the business
building potential of this unique and compelling opportunity.”
About BODi and The Beachbody Company, Inc.
Known as Beachbody for 24 years with such innovations such as
P90X, Insanity, 21-Day Fix and Shakeology, the Company recently
began referring to itself as BODi, which stands for Beachbody On
Demand interactive. The Company is headquartered in El Segundo,
California. BODi is the leader in the Health Esteem category, which
combines digital fitness, nutrition, and mindset content with
exceptional nutritional supplements. The BODi community represents
millions of people supporting each other in their pursuit of a
better life through weight loss, fitness, nutrition, and an
improved mindset. The Beachbody Company, Inc. is the parent company
of BODi. For more information, please visit
TheBeachbodyCompany.com.
About GrowthDay
GrowthDay is the world’s first fully-integrated personal growth
platform to help you make self-improvement a way of life. The
system includes daily life coaching, live classes on personal
growth and wellness, in-person seminars, and digital tools for
mindset journaling, habit tracking, goal setting, and video meetups
for group discussions on personal development topics like
motivation, confidence, productivity, and leadership. GrowthDay was
founded by Brendon Burchard and features teaching and tools from
today’s top experts in personal and professional growth.
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Investor Relations ICR, Inc. BeachbodyIR@icrinc.com
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