- Amoco Ultimate® with Invigorate® can take you up to 300 miles
farther yearly, compared to regular fuel in top-selling sedans and
car SUVs.
- bp's "300 Miles Farther" campaign is an unmatched claim that
enables drivers to cover more distance between fill-ups with
confidence.
CHICAGO, May 20, 2024
/PRNewswire/ -- bp (NYSE: BP) continues to push the boundaries of
driving range thanks to the findings from new research, revealing
that drivers can go up to 300 miles farther each year using Amoco
Ultimate® with Invigorate® compared to regular fuel¹.
Completed in the fourth quarter of 2023, this comprehensive
proprietary research included a range of late-model sedans and car
SUVs, representing top-selling vehicles. The results were clear:
Amoco Ultimate® with Invigorate® can take you up to 300 miles
farther per year compared to regular fuel¹, delivering tangible
benefits, and enabling drivers to cover more distance between
fill-ups.
"Our consumers have long experienced the benefits of our fuels
in their cars and SUVs. Continuous use of our premium fuel, Amoco
Ultimate® with Invigorate®, ensures optimal engine performance,
providing cleaner engines and unlocking your engine's full
potential²," said Mukta Tandon, VP
US mobility marketing at bp. "The results of this testing are a
testament to the ability to drive farther with fewer fill-ups with
Amoco Ultimate® with Invigorate®."
To help promote this new claim, bp is launching the "300 Miles
Farther" campaign, which includes both traditional and digital
advertising. This campaign showcases the results of the testing and
highlights the tangible benefits of choosing Amoco Ultimate® with
Invigorate® for drivers looking to turn their cars into clean,
mean, driving machines, along with more miles between refueling
stops.
As a pioneer in innovation, bp remains dedicated to discovering
transformative solutions that drive progress and redefine fuel
performance. By providing drivers with a reliable solution to meet
their evolving needs on the road, bp reaffirms its commitment to
shaping a sustainable and efficient future for transportation.
For more information about bp's latest advancements in fuel
technology, please visit bp.com.
###
¹Claim is based on continuous use over 15,000 miles and using
EPA's city/highway annual mileage estimate and driving cycles.
Calculation uses average fuel economy difference between 93 octane
Amoco Ultimate® and 87 octane Regular minimum detergent E10 fuels
and fuel economy restoration through engine cleaning. A
representative sample of late model sedans and car SUVs was used
for testing. Results will vary based on what you drive, how you
drive, and other factors. Use of Amoco Ultimate® with Invigorate®
does not provide economic savings.
²Optimizes your engine's performance from the harmful effects
of deposits caused by minimum detergent fuels. Requires continuous
use. Results depend on what you drive and how you drive.
About bp: bp is investing in America's energy system as
we transition from an international oil company to an integrated
energy company. With $150 billion
invested in the US since 2005, we employ more than 30,000 Americans
and support more than 275,000 jobs. We have a bigger footprint here
than anywhere else in the world, and we're proud to be a trusted
partner for secure, affordable, and reliable energy. To learn more,
please visit bpAmerica.com.
Contacts:
bp press office, US
uspress@bp.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/amoco-ultimate-with-invigorate-can-take-you-up-to-300-miles-farther-per-year-302149566.html
SOURCE bp
