Black Rifle Coffee Announces Management Changes Including Appointment of Chris Mondzelewski as Chief Marketing Officer
21 Aprile 2023 - 1:00PM
Business Wire
Former Mars executive will build upon Black
Rifle Coffee’s strong brand momentum
Black Rifle Coffee Company (NYSE: BRCC) (“BRC” or the
“Company”), a rapidly growing and mission-driven premium coffee
company founded to support Veterans, active-duty military, and
first responders, today announced that it has appointed Chris
Mondzelewski as Chief Marketing Officer, effective May 1, 2023.
In this newly created position, Chris will be responsible for
developing and executing all aspects of BRC’s marketing strategy to
drive business growth and market share across all channels
including direct-to-consumer, wholesale, the bagged coffee and
Ready-to-Drink product portfolio, and retail coffee shops.
Mondzelewski brings over 20 years of consumer marketing,
business and leadership experience, most recently serving as the
Chief Growth Officer of Mars’ $12B+ Global Petcare business.
Throughout his almost 12-year tenure at Mars, he consistently grew
his responsibilities, holding multiple marketing and business
development leadership roles in which he led transformative growth
and operational improvement strategies across numerous brands.
Prior to joining Mars, he held marketing roles at Kraft Foods,
where he launched several successful campaigns, including the most
successful innovation & campaign in recent Kraft Cheese
history. Before his business career, Mondzelewski was a Marine for
five years, deploying in support of Operation Desert Freedom.
“I am excited to have Chris join our team. He brings great value
to the company as a marketing leader with a demonstrated track
record and a strong personal connection to the military and
first-responder community,” said Founder and CEO Evan Hafer.
“Following our successful entrance into the FDM (Food, Drug and
Mass) market, the unmatched growth of our Ready-to-Drink coffee and
the evolution of our outposts, there’s great opportunity for Chris
to leverage his expertise to capitalize on our strong brand
momentum. I look forward to collaborating with him and continuing
our path to profitable, sustainable growth.”
In addition, BRC announced that Chief Retail Officer Heath
Nielsen is leaving the company. Co-CEO Tom Davin, who has deep
experience innovating retail growth strategies for
category-defining brands, will assume Heath’s responsibilities.
Co-CEO Tom Davin added, “As we shared on our last earning’s
call, our outposts saw notable growth year-over-year. I look
forward to collaborating with Chris as we continue to optimize
existing outposts and look to continue to build upon our 26
company-owned and franchise locations.”
About Black Rifle Coffee Company
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee
company serving premium coffee to people who love America. Founded
in 2014 by Green Beret Evan Hafer, Black Rifle develops their
explosive roast profiles with the same mission focus they learned
while serving in the military. BRCC is committed to supporting
Veterans, active-duty military, first responders and the American
way of life.
To learn more about BRCC, visit www.blackriflecoffee.com, follow
BRCC on social media, or subscribe to Coffee or Die Magazine's
daily newsletter at https://coffeeordie.com/presscheck-signup.
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Media: PR for BRCC: press@blackriflecoffee.com
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