AB InBev Named Olympics Games Partner
12 Gennaio 2024 - 3:36PM
Dow Jones News
By Elena Vardon
Budweiser maker Anheuser-Busch InBev has been named as a partner
of the Olympic Games, with its zero-alcohol beer Corona Cero chosen
as the sporting event's global beer sponsor.
The brewer--which also houses Stella Artois and Hoegaarden among
its portfolio--has been selected as a Worldwide Olympic Partner
through 2028, the International Olympic Committee said Friday.
"We are proud to be the first beer sponsor for the Olympics at
the Worldwide Olympic Partner level," AB InBev Chief Executive
Michel Doukeris said.
The agreement also includes marketing rights for the
International Paralympic Committee and the Paralympic Games, the
committee said.
Last year, mixed-martial arts league UFC appointed InBev's Bud
Light as its official beer in the U.S. and its official global beer
partner.
Sales of Bud Light in North America plummeted in April after
Dylan Mulvaney, a transgender social-media star, made an Instagram
post about a personalized can of the beer that the brewer had sent
her as a gift, prompting a boycott.
Write to Elena Vardon at elena.vardon@wsj.com
(END) Dow Jones Newswires
January 12, 2024 09:21 ET (14:21 GMT)
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