CHICAGO, Sept. 21, 2017 /PRNewswire/ -- Cars.com
(NYSE:CARS) is announcing the appointment of Darren Haygood as the company's senior vice
president of commercial strategy, effective September 25, 2017. Haygood most recently served
as president and chief operating officer at Transparency AI.
Previously, he was executive vice president at Dealer.com.
"Cars.com is focused on creating value for our dealer partners
and advertisers with strategy and intelligence that fuels their
business," said Alex Vetter, chief
executive officer of Cars.com. "Darren is a recognized thought
leader in the automotive industry with nearly 20 years of
experience across multiple business channels. His depth of
expertise in mobile attribution, automotive insights and
intelligence has helped redefine digital marketing investment
strategies for retail dealers in the space. We are thrilled to have
Darren on our team to help us drive customer-centric innovation in
this highly competitive online market."
"For almost 20 years, my career has centered around delivering
innovative solutions in automotive that improve the experience for
consumers and business results for dealers," said Haygood.
"Cars.com is helping the industry evolve with consumer behavior.
I've watched as they've led the mobile and attribution
conversations across the industry. I'm proud and excited to be
joining at a time when Cars.com's innovative products and services
are fueling the evolution of the industry and empowering local
dealers."
Prior to his roles at Transparency AI and Dealer.com, Haygood
was the general manager at the Lokey Nissan dealership in
Clearwater, Florida, from
2004-2007. He was also the director of e-commerce at Asbury
Automotive Group, one of the largest, publicly traded, top 10
dealer groups in the country, from 2001-2004, and he served as
regional marketing director at the Chrysler Corporation from
1997-2001.
Haygood has also served as featured speaker and contributor at
automotive industry events in the US and Canada over the past several years.
About Cars.com
Cars.com is a leading online destination that helps car shoppers
and owners navigate every turn of car ownership. A pioneer in
automotive classifieds, the company has evolved into one of the
largest digital automotive platforms, connecting consumers with
local dealers across the country anytime, anywhere. Through trusted
expert content, on-the-lot mobile app features, millions of new and
used vehicle listings, a comprehensive set of research tools and
the largest database of consumer reviews in the industry, Cars.com
helps shoppers buy, sell and service their vehicles. Cars.com
properties include DealerRater®, Auto.com™, PickupTrucks.com™ and
NewCars.com®. The company was founded in 1998 and is headquartered
in Chicago, Illinois. For more
information, visit www.Cars.com.
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SOURCE Cars.com