CHICAGO, Sept. 16, 2019 /PRNewswire/ -- Leading
digital marketplace and solutions provider for the automotive
industry Cars.com™ (NYSE: CARS) announced record
traffic across its network as it continues to take audience share
within the market. The company's strategic investment in marketing
and technology is driving unprecedented audience growth—more than
50.3 million car shopper visits in August
2019, a 26.8 percent increase versus the same time last year
and the highest ever for the business.¹ This growth, paired with
innovative solutions helps Cars.com dealer partners level up their
marketing and sales efforts and drive their business.
![Cars.com Logo Cars.com Logo](https://mma.prnewswire.com/media/429255/Carscom_Logo.jpg)
"Our traffic momentum signals tremendous opportunity for dealers
to drive retail sales heading into the fourth quarter as Cars.com
shoppers have an average purchase horizon of 50 days," said
Alex Vetter, CEO of Cars.com.
"Targeting a qualified population of car shoppers who are in market
and ready-to-buy will deliver significantly higher sales
conversions for retailers, and much more cost effectively than paid
search and other marketing channels."
What's fueling the audience growth? Cars.com has held steady on
its clean SEO strategy and mobile-first product development
approach, with continued investment in mobile as the majority of
car shoppers are browsing on the go. The focus on mobile has
resulted in the No. 1 downloaded app in the car-shopping
category.²
The company is delivering more value to its customers in the
form of shopper leads from its consumer audience and direct web
transfers into the dealers' websites, up 10 percent
year-over-year.³ Dealer customers are also gaining increased
gross profitability and faster turn from technology solutions such
as AutoCorrected as well as high-quality buyer connections
from social selling solutions such as Cars Social.
"We're shifting even more dollars towards growth. The
investments we're making are focused on technology, media and data
to drive unrivaled efficiencies for the auto industry and our
partners," said Vetter.
For more information on Cars.com's offerings, visit
https://growwithcars.com/.
¹ Cars.com Internal Data, Adobe Analytics and Google
Analytics, August
2019
² App Annie Data, August 2019
³ Cars.com Internal Data,
Adobe Analytics and Google Analytics, August
2019
ABOUT CARS.COM
Cars.com is a leading digital
marketplace and solutions provider for the automotive industry that
connects car shoppers with sellers. Launched in 1998 and
headquartered in Chicago, the Company empowers shoppers with
the data, resources and digital tools needed to make informed
buying decisions and seamlessly connect with automotive retailers.
In a rapidly changing market, Cars.com enables dealerships and OEMs
with innovative technical solutions and data-driven intelligence to
better reach and influence ready-to-buy shoppers, increase
inventory turn and gain market share. In 2018, Cars.com
acquired Dealer Inspire®, an innovative technology company
building solutions that future-proof dealerships with more
efficient operations, a faster and easier car buying process, and
connected digital experiences that sell and service more
vehicles.
Cars.com properties include DealerRater®,
Dealer Inspire®, Auto.com™,
PickupTrucks.com® and
NewCars.com®. For more information,
visit www.Cars.com.
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SOURCE Cars.com, Inc.