"Responsiveness" and "Accountability" Give
Award-Winning Dealers a Boost to the Top of This Year's
List
WALTHAM,
Mass., March 9, 2023 /PRNewswire/
-- DealerRater, a leading reputation management and car-dealer
review platform and company of Cars.com Inc. (NYSE: CARS),
today announced its annual Dealer of the Year Awards (DOTY).
In total, 1,197 dealers were awarded out of 18,600 dealerships
across the U.S. and Canada.
Winners were selected based on more than 1.1 million consumer
reviews and ratings submitted online by car shoppers last year.
"The Dealer of the Year Awards recognize local dealerships that
take the extra time to elevate the consumer experience and seek out
feedback for continuous improvement," said Jamie Oldershaw, general manager of DealerRater.
"Ninety percent of consumers1 use dealership
reviews when buying a car, so it's more important than ever that
dealers seek out customer feedback to amplify their reputation and
long-standing history of creating a quality car shopping
experience."
There are two key areas that helped winning dealerships get
boosted to the winner's circle in DealerRater's Dealer of the Year
Awards:
- Responsiveness: Eighty-five percent of DOTY winners
actively responded to new customer reviews, compared to just 40% of
non-DOTY dealers.
- Dealership Employee Accountability and Performance:
Eighty-seven percent of winning dealers enable their employees to
be tagged and rated on DealerRater reviews and 67% have employee
pages where customers can give individual feedback, which holds
everyone in the dealership accountable to improving their customer
experience.
The DealerRater Dealer of the Year Awards are presented annually
to the top U.S. and Canadian car dealers with 25 or more reviews
based on categories such as trade-in and financing experiences,
quality of work, transaction speed, pricing transparency and
overall experience, key drivers of repeat and referral
business.
DealerRater Dealer of the Year Regional Winners
- Mid-Atlantic: Mercedes-Benz of Edison - A Ray Catena
Dealership
- Midwest: Phillips
Chevrolet
- New England: Mercedes-Benz of Natick
- Plains: Reliable Toyota
- Rocky Mountain: EchoPark Automotive Thornton
- Southeast: Newton
Nissan
- Southwest: D&M Leasing - Fort Worth
- West: Gosch Toyota
DealerRater U.S. Dealer of the Year National Brand
Winners
- Acura: Mission Viejo Acura
- Alfa Romeo: Alfa Romeo Fiat of Strongsville
- Aston Martin: Foreign Cars Italia
- Audi: Audi Atlanta
- Bentley: Foreign Cars
Charlotte
- BMW: Circle BMW
- Buick: Arlington
Heights Buick GMC
- Cadillac: Gold Coast Cadillac
- Chevrolet: Phillips
Chevrolet
- Chrysler: Arrigo CDJR Sawgrass
- Dodge: Arrigo CDJR Sawgrass
- Ferrari: Ferrari Maserati Alfa Romeo of Fort Lauderdale
- Fiat: Cross Chrysler Jeep Fiat
- Ford: Klaben Ford Lincoln
- Genesis: Allen Turner Hyundai
- GMC: Crown Buick GMC
- Harley-Davidson:
Manchester Harley-Davidson
- Honda: Valley Honda
- Hyundai: Allen Turner Hyundai
- Infiniti: Jackie Cooper Imports
- Jaguar: Jaguar Sarasota
- Jeep: Marino Chrysler Jeep Dodge
- Kia: Preston Superstore
- Lamborghini: Lamborghini
Dallas
- Land Rover: Jaguar Land Rover Princeton
- Leasing Company: D&M Leasing - Fort Worth
- Lexus: Hendrick Lexus
Northlake
- Lincoln: Klaben Ford
Lincoln
- Lotus: Glenview Luxury Imports
- Maserati: Foreign Cars Italia
- Maybach: Mercedes-Benz of Houston Greenway
- Mazda: Tustin Mazda
- McLaren: Avondale
Premier Collection
- Mercedes-Benz: Mercedes-Benz of the Woodlands
- Mini: Mini of Allentown
- Mitsubishi: Bell Mitsubishi
- Nissan: Newton
Nissan
- Porsche: Porsche Ontario
- Ram: Arrigo CDJR Sawgrass
- Recreational Vehicles: Dodd RV of the Peninsula
- Subaru: Subaru of Jacksonville
- Toyota: Gosch Toyota
- Used Car Dealer: Dallas Lease Returns
- Volkswagen: City Volkswagen of Chicago
- Volvo: Smythe Volvo
DealerRater Canadian Dealer of the Year National Brand
Winners
- Acura: Regina Acura
- Audi: Capilano Audi
- BMW: Parkview BMW
- Buick: Capital GMC
Buick
- Cadillac: Budds' Chevrolet Cadillac Buick GMC
- Chevrolet: Kelowna Chevrolet
- Chrysler: Ontario Chrysler Jeep Dodge Ram
- Dodge: Ontario Chrysler Jeep Dodge Ram
- Ford: Erinwood Ford
- GMC: Capital GMC Buick
- Honda: Halton
Honda
- Hyundai: Kingscross Hyundai
- Infiniti: Myers Infiniti
- Jeep: Ontario Chrysler Jeep Dodge Ram
- Kia: Turpin Kia
- Lexus: Lexus of London
- Lincoln: Courtesy Ford
Lincoln
- Mazda: Freeway Mazda
- Mercedes-Benz: Mercedes-Benz
London
- Mini: Mini Vaughan
West
- Mitsubishi: Nanaimo Mitsubishi
- Nissan: Grande Prairie
Nissan
- Ram: Ontario Chrysler Jeep Dodge Ram
- Recreational Vehicles: Auto Show Sales &
Finance
- Subaru: Go Langley
Subaru
- Toyota: ToyotaTown
- Used Car Dealer: Most Wanted Cars by Theo Motors
- Volkswagen: Vaudreuil Volkswagen
- Volvo: Volvo of Unionville
Leveraging Reviews to Improve the Consumer Experience
Cars.com's market-leading audience coupled with DealerRater's
review technology produces powerful insights that help dealers stay
competitive. Available to all Cars.com and DealerRater customers
beginning in late March is a new personalized Experience Report
that will help dealer managers understand the full picture of the
customer experience they deliver at their dealership across key
dimensions, including lead follow-up, pricing transparency,
trade-in, service lane and more, ultimately helping improve their
business. This new report paired with existing DealerRater tools
like LotShot and ReviewBuilder will give dealers and their
teams the information they need to truly offer the best
start-to-finish shopping experience.
DealerRater Dealer of the Year and Consumer Satisfaction
Award Methodology
Dealer of the Year Award scoring algorithm considers the
dealership's average DealerRater star rating as well as the total
number of reviews written about the dealership during the 2022
calendar year. Consumer Satisfaction Awards are given to the top
10% of U.S. new-car dealers, as well as independent and Canadian
dealerships that earn at least 25 reviews and maintain a minimum
average review rating of 4.0 out of 5.0 during the 2022 calendar
year.
Visit DealerRater.com for a full list of winners U.S. and
Canada.
1
Cars.com Consumer Survey; 632 respondents; Feb. 20-24,
2023
|
ABOUT DEALERRATER
DealerRater, a Cars.com company, is a leading car dealer review
and reputation management platform that empowers dealerships to
efficiently grow their brands by accelerating, automating and
amplifying positive review generation across digital channels. By
offering a product suite that allows qualified dealerships to
manage their digital presence and build and maintain their online
reputation, DealerRater helps dealers drive new customer
connections every day, achieve higher SEO rankings and, ultimately,
generate higher-quality leads that close, faster.
Founded in 2002, DealerRater reviews cover 44,000 U.S. and
Canadian dealerships, including a network of more than 5,000
Certified Dealers, that reaches an audience of more than 34 million
consumers each month.
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SOURCE DealerRater