Amazon's Mike Benson Gets Top CBS Marketing Job
17 Settembre 2019 - 8:28PM
Dow Jones News
By Josh Beckerman
George Schweitzer, who has been CBS Corp.'s (CBS) marketing
leader since 1994, will have a revised role as Mike Benson joins
from Amazon.com Inc.'s (AMZN) Amazon Studios as president and chief
marketing officer.
Mr. Schweitzer was named chairman, CBS Marketing, and will
continue in that role through the 2019-2020 season and then serve
as a special adviser.
Mr. Benson will join CBS in October.
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
September 17, 2019 14:13 ET (18:13 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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