Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals
02 Maggio 2024 - 3:00PM
Business Wire
Sustainability a Core Pillar of Innovid’s
Recently Launched Harmony Initiative
Innovid (NYSE:CTV), a leading software platform for the
creation, delivery, measurement, and optimization of advertising
across connected TV (CTV), linear TV, and digital, today announced
it joined Ad Net Zero, a trade association focused exclusively on
sustainability in the advertising industry. Innovid is committed to
reducing its carbon footprint, prioritizing sustainability for all
products and solutions, and working with others to help drive
progress across advertising.
Over the next year, Innovid will put the Ad Net Zero 5-Point
Action Plan into practice to manage, reduce, and eliminate
emissions. Committed to measuring its progress annually, Innovid
will also participate in Ad Net Zero’s Leadership and Working
Groups to accelerate action for the entire advertising
industry.
“On our journey to net-zero, Innovid is proactively identifying
and acting on ways to reduce our environmental impact and embrace
eco-friendly practices throughout our global offices – and joining
Ad Net Zero underscores that commitment,” said Dani Cushion, CMO,
Innovid. “Ad Net Zero is driving change by bringing our industry
together to remove carbon emissions in advertising, and we are
proud to be a part of it.”
“To care about the environment is to act, and the time is now
for advertising industry players to change the way they work and
the work they make,” said John Osborn, U.S. Director, Ad Net Zero.
“By collaborating with companies like Innovid to reduce carbon
emissions from the development, production, and media placements of
advertising, we will make a real difference in solving some of the
biggest challenges facing our planet.”
Joining Ad Net Zero comes on the heels of the launch of
Innovid’s Harmony initiative, created to address some of the
biggest challenges facing CTV advertising by optimizing at the
infrastructure level. Along with improving efficiency, enhancing
transparency and control, and increasing ROI, one of the
initiative’s core pillars is reducing carbon emissions and
promoting sustainability.
As part of Innovid’s Harmony launch, it also released Harmony
Direct, the first in a series of product innovations in the Harmony
suite. Designed to streamline the CTV supply path to its purest
form, Harmony Direct removes all of the delivery friction in
guaranteed, non-biddable CTV media, enabling advertisers to utilize
fewer platforms and servers and, in turn, reduce electricity usage
and resources.
To learn more about Innovid’s Social Responsibility action plan,
including sustainability, DE&I, business ethics, and
governance, visit
https://www.innovid.com/about/social-responsibility/.
About Ad Net Zero Ad Net
Zero is a global climate action programme to help the advertising
industry tackle the climate emergency by decarbonising ad
operations and supporting every industry to accurately promote
sustainable products and services.
Originally founded by the Advertising Association in partnership
with the IPA and ISBA, Ad Net Zero launched its 5-point action plan
in the UK in November 2020 and has since gained over 100 UK
supporters. The action plan aims to achieve net zero emissions in
ad development, production, and media placement, as well as use
advertising’s positive influence to help shift consumers towards
more sustainable behavior. Its first non-UK territory launched in
Ireland in June 2022, followed by a global roll-out at Cannes LIONS
2022, US launch in February 2023 and New Zealand launch in August
2023. Ad Net Zero has widespread backing from across the industry
and proudly counts support from the world’s six biggest agency
holding groups, media owners, tech companies, advertisers, and
independent creative and production agencies.
For more information, please visit www.adnetzero.com.
About Innovid Innovid
(NYSE:CTV) is an independent software platform for the creation,
delivery, measurement, and optimization of advertising across
connected TV (CTV), linear, and digital. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid
serves a global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com/ or follow us on LinkedIn or X.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502166312/en/
Press Contact
Megan Garnett Coyle
megan@innovid.com
Caroline Yodice
cyodice@daddibrand.com
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