DALLAS, May 2, 2019 /PRNewswire/ -- Steve's
Ice Cream®, a Dean Foods Company (NYSE: DF) brand
acquired in 2017, has been reimagined with a new visual identity
and campaign, strengthening its connection to creativity and
highlighting its unexpected flavors. From its inception as an ice
cream shop in Cambridge,
Massachusetts in 1973, Steve's is broadly acknowledged as
the founder of the craft ice cream movement in the U.S. From iconic
flavors like Brooklyn Blackout Cake and Small Batch Bourbon
Vanilla, to seven new additions this year including Sicilian
Chocolate Cannoli and dairy-free Moroccan Mash Up, Steve's
continues to pave the way for creating one-of-a-kind ice cream and
frozen dessert experiences.
To bring its deliciously creative spirit to life, Steve's
enlisted the talents of Seattle-based artist Drew Wicklund – whose work embraces both the art
and brand design worlds – to bring the full family of Steve's to
life through refreshed packaging. Wicklund's hand-drawn designs
highlight the inspiration for each flavor by creating unique
identifying icons that define each variety. With Small
Batch Bourbon Vanilla, it's the barrel that forms the bourbon and
with Wildflower Honey Pistachio, it's the bumble bee that creates
the sweet honey swirl.
"While my beginnings at a young age were as an artist, as I
entered my professional career, I ended up in the design world.
This collaboration with Steve's allowed me to marry both of my
passions into thoughtful creations," said Drew Wicklund, designer for Steve's Ice Cream.
"My goal for this packaging was not only to catch the consumer's
attention, but ensure each creation was informed by the exciting
palettes and globally-inspired flavors that live inside every
pint."
"We are excited to engage with art and artists from packaging
and content creation, to experiential activations this summer,"
said Mark Schneider, Marketing
Director, Ice Cream, Dean Foods. "Creativity and experimentation
have always been central to the Steve's DNA and this refresh
celebrates its long-standing heritage."
While the packaging has been redesigned, fans can still expect
the same great taste and quality with wholesome ingredients and no
artificial colors or flavors. The new ice cream flavors, made with
grass-grazed milk, include Spearmint Chocolate Brownie, Sicilian
Chocolate Cannoli and Cold-Brewed Cinnamon Coffee;
and dairy-free flavors, made with organic coconut cream,
include Moroccan Mash Up, Passion Carnivale, Cold-Brewed Cinnamon
Coffee, and Chocolate Cherry Blossom.
New Ice Cream Varieties:
- Spearmint Chocolate Brownie – Crafted with fragrant
spearmint from Washington State
and real brownie pieces.
- Sicilian Chocolate Cannoli – Combines rich
chocolate ice cream, fudge covered cannoli pieces, chocolate chips
and a sweet ricotta swirl.
- Cold-Brewed Cinnamon Coffee – Made with cold-brewed 100%
Arabica fair trade coffee and finished off with a hint of cinnamon
to add a touch of spice.
New Dairy-Free Varieties:
- Moroccan Mash Up – Made by infusing organic coconut
cream with honey/orange blossom flavor, a pomegranate swirl and
chopped almonds, inspired by exotic cultures and flavors.
- Passion Carnivale – A vibrant mix of organic coconut
cream, passionfruit, ribbons of caramel, and mango pieces.
- Cold-Brewed Cinnamon Coffee – Made with cold-brewed 100%
Arabica fair trade coffee and organic coconut cream and finished
off with a hint of cinnamon to add a touch of spice.
- Chocolate Cherry Blossom
– A delicate blend that mixes organic coconut cream, natural
cherry blossom flavor, with decadent chocolate flakes.
Steve's Ice Cream is available in both dairy and dairy-free
flavors at select grocery retailers nationwide, including multiple
Albertsons/Safeway divisions, Target, Harris-Teeter, Hannaford, and
Wegmans, located in the freezer department. To learn more about
Steve's Ice Cream and where to buy them in-store, visit
StevesIceCream.com.
To fulfill its mission to inspire creativity in the world,
Steve's will partner with contemporary artists this summer in
several markets to create immersive experiences to whet the palates
of consumers. Follow the brand's social media channels
@stevesicecream for the most up-to-date announcements on all of the
ways Steve's is making this summer's ice cream season so
unexpectedly tasty.
About Dean Foods
Dean Foods is a leading food and
beverage company and the largest processor and direct-to-store
distributor of fresh fluid milk and other dairy and dairy case
products in the United States.
Headquartered in Dallas, Texas,
the Dean Foods portfolio includes DairyPure®, the
country's first and largest fresh, white milk national brand, and
TruMoo®, the leading national refrigerated flavored milk
brand, along with well-known regional dairy brands such as
Alta Dena®, Berkeley
Farms®, Country Fresh®, Dean's®,
Friendly's®, Garelick Farms®, LAND O
LAKES®[1]milk and cultured products, Lehigh Valley Dairy
Farms®, Mayfield®, McArthur®,
Meadow Gold®, Oak Farms®, PET®[2],
T.G. Lee®, Tuscan® and more. In all, Dean
Foods has more than 50 national, regional and local dairy brands as
well as private labels. Dean Foods also makes and distributes ice
cream, cultured products, juices, teas, and bottled water. Over
15,000 employees across the country work every day to make Dean
Foods the most admired and trusted provider of wholesome,
great-tasting dairy products at every occasion. For more
information about Dean Foods and its brands, visit
www.deanfoods.com.
[1] The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is
used under license.
[2] PET is a trademark of Eagle
Family Foods Group LLC and is used under
license.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/steves-ice-cream-celebrates-its-craft-roots-with-artist-designed-packaging-and-seven-new-flavor-creations-300842746.html
SOURCE Dean Foods Company