Fiserv Small Business Index holds steady at
147
Small business sales grew +2.1% year over year
and +0.1% month over month
Fiserv, Inc. (NYSE: FI), a leading global provider of payments
and financial services technology, has published the Fiserv Small
Business Index for February 2025, with the seasonally adjusted
Index holding steady at 147, unchanged from January. While total
spending growth was nearly flat compared to January, sector-level
trends showed consumers shifting more spend to retailers and
restaurants in February and spending less at service-based
businesses.
“Consumer spending continued to show resiliency in February,
resulting in a second consecutive month of small business sales
growth to start 2025,” said Prasanna Dhore, Chief Data Officer,
Fiserv. “Notably, Restaurants, Furniture, Auto Parts, Clothing and
Health Care all saw growth during the month.”
On a year-over-year basis, small business sales (+2.1%) and
total transactions (+4.0%) showed healthy growth. Month-over-month
sales (+0.1%) and transactions (+1.6%) also grew.
Year-to-date, combined sales growth for January and February is
3.5%, which is about 1.5 percentage points less than sales growth
from the same two-month period in 2024. The slowing growth is the
result of lower average ticket size, while transaction growth
remains steady.
Retail Demand Remains Strong in February
Consumer spending at small business retail remained strong with
sales (+1.6%) and transactions (+1.2%) growing year over year.
Average ticket sizes (+0.4%) also grew, marking the first month
since January 2023 that retail tickets have shown a year-over-year
increase. Retail sales growth year over year was led by General
Merchandise (+7.3%), Clothing (+3.7%) and Sporting
Goods/Miscellaneous Retailers (+3.6%).
On a monthly basis, small business retail sales (+0.9%) grew and
transaction growth was unchanged; average ticket sizes also
increased (+0.8%). The most noticeable acceleration in sales growth
came from Motor Vehicle and Parts Dealers (+3.1%) and Furniture,
Home Furnishings and Electronics (+5.0%). Consumers slowed their
pace of spending in Grocery, Health and Personal Care, and Gas.
Restaurants Grow Compared to January, but Headwinds
Persist
Consumer spending at small business restaurants declined (-2.4%)
year over year despite transactions (or foot traffic) growing
(+5.9%). These annualized sales declines despite foot traffic
growing reflect the ongoing trend of consumers trading down for
lower-cost options when dining out.
On a month-over-month basis, restaurants experienced a welcomed
bounce, growing both total sales (+2.3%) and transactions (+3.9%).
Similar to the annual trend, average ticket sizes declined (-1.6%)
month over month.
Services Growth Slows
As consumers shifted more of their dollars to restaurants and
retailers in February, service-oriented spending showed signs of
slowing, growing just +2.3% year over year and declining (-0.2%)
month over month.
On an annual basis, the fastest-growing service categories were
Professional Services (+8.7%), Religious, Civic and Professional
Organizations (+7.0%), and Truck Transportation (+7.0%). Sectors
seeing the largest sales decline were Equipment Manufacturing
(-9.3%), Rental and Leasing Services (-5.9%), and Transit and
Ground Passenger Transportation (-5.2%).
Compared to January 2025, Hospitals (+1.8%), Personal and
Laundry Services (+1.6%), Ambulatory Health Care Services (+1.5%)
and Educational Services (+0.7%), saw the most growth. Sales
declined most in Information Services (-2.6%) and Administrative
Services (-2.3%).
Regional Trends
- States showing the most year-over-year sales growth were North
Dakota (+11.8%), Georgia (+10.6%), South Carolina (+8.6%),
Minnesota (+7.0%) and Virginia (+6.2%). The strongest-performing
states month over month were North Dakota (+8.8%), Louisiana
(+5.7%), Texas (+4.3%), Indiana (+4.0%) and Alabama (+3.6%).
- Large cities showing the most year-over-year sales growth were
Atlanta (+14.4%) and Miami (+5.3%); conversely, the New York metro
area saw sales decline (-5.7%) year over year. On a monthly basis,
sales growth was strongest in Dallas (+4.6%), Atlanta (+3.2%) and
Philadelphia (+1.2%).
About the Fiserv Small Business Index®
The Fiserv Small Business Index is published during the first
week of every month and differentiated by its direct aggregation of
consumer spending activity within the U.S. small business
ecosystem. Rather than relying on survey or sentiment data, the
Fiserv Small Business Index is derived from point-of-sale
transaction data, including card, cash, and check transactions
in-store and online across approximately 2 million U.S. small
businesses, including hundreds of thousands leveraging the Clover
point-of-sale and business management platform.
Benchmarked to 2019, the Fiserv Small Business Index provides a
numeric value measuring consumer spending, with an accompanying
transaction index measuring customer traffic. Through a simple
interface, users can access data by region, state, and/or across
business types categorized by the North American Industry
Classification System (NAICS). Computing a monthly index for 16
sectors and 34 sub-sectors, the Fiserv Small Business Index
provides a timely, reliable and consistent measure of small
business performance even in industries where large businesses
dominate.
To access the full Fiserv Small Business Index, visit
fiserv.com/FiservSmallBusinessIndex.
About Fiserv
Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move
money and information in a way that moves the world. As a global
leader in payments and financial technology, the company helps
clients achieve best-in-class results through a commitment to
innovation and excellence in areas including account processing and
digital banking solutions; card issuer processing and network
services; payments; e-commerce; merchant acquiring and processing;
and the Clover® cloud-based point-of-sale and business management
platform. Fiserv is a member of the S&P 500® Index and one of
Fortune® World’s Most Admired Companies™. Visit fiserv.com and
follow on social media for more information and the latest company
news.
FI-G
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version on businesswire.com: https://www.businesswire.com/news/home/20250303264483/en/
Media Relations: Chase Wallace Director, Communications
Fiserv, Inc. +1 470-481-2555 chase.wallace@fiserv.com
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