Ford’s European Sales In February Outpace Market Growth
14 Marzo 2014 - 6:51PM
Business Wire
- Ford European sales rose 11.6 percent
in February, outpacing the industry’s 8 percent improvement year
over year. It was Ford of Europe’s ninth straight month of
year-over-year sales increase
- Ford increased total market share,
retail market share and commercial vehicle market share in
February
- Ford’s commercial vehicle (CV) sales
volume rose 15.8 percent in February; Ford’s CV market share at 9.7
percent for the first two months of the year was its highest in 16
years
- New Transit two-tonne now on sale – one
of 10 new Ford vehicles being launched in 2014
Ford vehicle sales volume and all key market shares – total
vehicle, retail, and commercial vehicle – improved again in
February compared to a year ago.
“Our sales and share performance in February marked another step
forward for Ford as we progress in our plan to return to
profitability in Europe in 2015,” said Roelant de Waard, vice
president, Marketing, Sales and Service, Ford of Europe.
“We recently just started selling our all-new Transit two-tonne
van and we just unveiled the new Focus, which goes on sale later
this year. These are just two of the 10 new vehicles we will launch
in Europe in 2014. It’s this constant new vehicle momentum that is
driving our business in a positive direction.”
In a total industry that saw sales grow by 8 percent, Ford
outpaced the overall market with an 11.6 percent increase in
sales*. February marked the ninth successive month of Ford sales
volume growth in Europe, while Ford total vehicle share also was up
by 0.2 of a percentage point to 7.0 percent.
Ford’s focus on improving its sales and share in the key retail
segment of the market continued to reap benefits in February with
retail sales volume growing by 9.7 percent, and retail share up 0.1
of a percentage point to 7.2 percent**. February was the 13th
successive month of retail share growth for Ford in Europe.
Ford CV sales volume rose by 15.8 percent, and CV share at 9.7
percent for the first two months of the year was the company’s
highest for the period since 1998. Year-to-date, Ford is Europe’s
No. 4 best-selling CV brand, compared with No. 7 in the same period
last year.
* Effective January 2014, Ford of Europe reports its sales for
the 20 European markets where it is represented through National
Sales Companies. Previously, Ford referenced 19 countries. Romania
has been added as the 20th market. Ford of Europe has also
introduced a market share for the total of the 50 European markets
it operates in. Detailed list of markets see further down.
** UK, Germany, France, Italy, Spain. Italy data are
preliminary. See table further down. Both Ford and industry volume
in these markets represents 75 to 80% of the Europe 20 volume.
Ford Motor Company, a global automotive industry leader
based in Dearborn, Mich., manufactures or distributes automobiles
across six continents. With about 181,000 employees and 65 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information about Ford and its products
worldwide please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 47,000 employees at its wholly owned facilities and
approximately 67,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company,
Ford Europe operations include Ford Customer Service Division and
22 manufacturing facilities (13 wholly owned or consolidated joint
venture facilities and nine unconsolidated joint venture
facilities). The first Ford cars were shipped to Europe in 1903 –
the same year Ford Motor Company was founded. European production
started in 1911.
For news releases, related materials, photos
and video, visit www.fordmedia.eu or www.media.ford.com.
Follow www.twitter.com/FordEu or
www.youtube.com/fordofeurope
Ford of EuropeAdrian Schmitz, +49 (0) 221
9019929aschmi24@ford.com
Grafico Azioni Winthrop (NYSE:FUR)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Winthrop (NYSE:FUR)
Storico
Da Lug 2023 a Lug 2024