2014 Ford EcoBoost Challenge Rolls into 12 U.S. Cities Starting in April for Consumer Drives of Hottest Ford Products
27 Marzo 2014 - 10:30AM
Business Wire
- 2014 Ford EcoBoost® Challenge gives
consumers across America a fun and free opportunity to drive the
hottest new Ford products
- This year’s EcoBoost Challenge includes
a host of vehicles from Ford’s fuel-efficient EcoBoost-powered
lineup – the hot Focus ST and Fiesta ST models; closed-course
competitor drives feature Escape, Fusion and F-150
- Most locations to provide sneak peek at
highly anticipated Ford models, including the all-new F-150 and
Mustang, and new EcoBoost-powered Ford Expedition. Interested
consumers can sign up at ecoboostdrive.com
Ford Motor Company is giving fans, and potential customers, in
12 cities across America a chance to get behind the wheel of its
latest products with its second EcoBoost® Challenge consumer drive
tour.
Kicking off April 12 in Phoenix, the EcoBoost Challenge gets
consumers behind the wheel of some of Ford’s most popular vehicles
on three exciting closed-course tracks, including back-to-back
drives with competitor vehicles. More than 28,000 people took part
in last year’s EcoBoost Challenge for a fun and free chance to test
drive Ford’s hottest new cars, truck and utility vehicles.
At most events, participants will get an early look at some of
Ford’s most anticipated new models, including Mustang, F-150,
Transit Connect Wagon and EcoBoost-powered Expedition.
At this year’s event, EcoBoost Challenge participants can
compete against the clock in a Fiesta ST, and thrill to hot laps
with a professional driver in the Focus ST – letting them see for
themselves what all the glowing reviews are about. Hybrid fans will
have an opportunity to put the C-MAX Hybrid through its paces
against the competition.
“Whether it’s our EcoBoost or electrified products, there’s no
better way to experience the quality, innovation and fun of the
Ford lineup than to get in the driver’s seat,” said Amy Marentic,
Ford global car and crossover group marketing manager. “The
EcoBoost Challenge lets consumers experience for themselves the
technology that helps Ford deliver better fuel economy and a more
engaged driving experience than the competition. And it’s just a
lot of fun!”
By combining advanced engine technologies such as turbocharging,
direct injection and variable valve timing, Ford EcoBoost engines
help customers conserve fuel without sacrificing power. In North
America, EcoBoost sales make Ford the leader in turbocharged
direct-injected gasoline engines in its core, high-volume passenger
vehicles, such as Fusion, F-150 and Escape. By the end of 2014,
more than 90 percent of Ford’s North American lineup will be
available with an EcoBoost engine.
The 2014 EcoBoost Challenge events will take place on Saturdays
in April, May, June and July in the 12 markets listed below. Each
EcoBoost Challenge venue will include three closed-course setups,
including an ST Performance Academy layout, a Hybrid Challenge
course and an EcoBoost Challenge Drive. Both the EcoBoost and
hybrid courses allow participants to drive Ford products against
the competition.
Pre-registration is live at ecoboostdrive.com. Space is limited
and available on a first-come, first-served basis. Events are open
9 a.m. to 6 p.m. in most markets. Locations and dates are:
- Phoenix: University of Phoenix Stadium,
April 12
- Charlotte, N.C.: Charlotte Motor
Speedway, April 18-19 (in conjunction with Mustang 50th
celebration)
- Miami: Calder Casino and Race Course,
April 26
- Orlando: Daytona International
Speedway, May 3
- Los Angeles: Santa Anita Race Park, May
10
- Dallas: AT&T Stadium, May 17
- Seattle: Emerald Downs, May 31
- Houston: Reliant Stadium, June 7
- Columbus, Ohio: Ohio State University,
June 14
- Chicago: Arlington Park, June 21
- San Francisco: Golden Gate Fields, June
28
- Indianapolis: Lucas Oil Stadium, July
19
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 181,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit http://corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Ford Motor CompanyWilliam A. Mattiace,
313.815.5449wmattiac@ford.comorPaul Seredynski,
313.390.5192pseredyn@ford.com
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