>2015 Lincoln MKC, the brand’s first small premium utility,
leads a compelling conversation that explores comparisons between
high-end cooking and luxury automotive design
>With each discipline, quality ingredients paired with
meticulous preparation and more beautiful presentation lead to
success
>Janet Seymour, Lincoln color and materials design manager,
“assisted” celebrity chef Minerva Vazquez in preparing the
evening’s signature dish
The all-new 2015 Lincoln MKC, the brand’s first small premium
utility, was the main course during an evening of conversation,
culinary delight and luxury automotive design Tuesday evening. The
invitation-only media event was hosted by the Cafeina Wynwood
Lounge in Miami.
The 2015 Lincoln MKC, the brand's first
small premium utility, is engaging the senses through a tour of
cities this spring. On April 29, the vehicle was at Cafeina Wynwood
Lounge in Miami with Janet Seymour, Lincoln color and materials
design manager. Seymour and celebrity chef Minerva Vazquez compared
the similarities between their two disciplines, including the use
of quality ingredients combined with meticulous preparation and
attention to detail. (Photo: Business Wire)
Celebrity chef Minerva Vazquez, known for her appearance on
season two of TLC’s “Next Great Baker,” and Janet Seymour, Lincoln
color and materials design manager, compared the similarities
between their two disciplines.
Each requires the use of quality ingredients in the right
portions (or proportions, in the case of a luxury vehicle),
combined with meticulous preparation and attention to detail, and
topped off with beautiful presentation.
“Lincoln vehicles are designed to be warm, open and inviting,”
Seymour said. “This starts with fluid transitions from the exterior
to the interior. The interior needs to reflect a natural, unified
flow and is where the senses are fully engaged.
“Both a high-end chef and a luxury automotive designer have to
immediately engage the senses of their customers to deliver a
premium experience. The ingredients, of course, are different, but
the meticulous execution, attention to detail and understanding the
customer’s expectations are very similar.”
Just as portions elevate a dish from good to memorable,
elegantly executed proportions differentiate luxury automobiles.
The stance, height, width and package are designed to harmoniously
complement each other. In the case of the Lincoln MKC, once the
proportions were established, the vehicle’s body was sculpted to
convey an athletic grace. The lines add character and unify the
vehicle.
“I am so glad I was able to be a part of this unique program,”
Vazquez said. “I definitely came away with better insight and
understanding as to how a luxury vehicle is crafted.”
Other similarities can be drawn between the presentation of a
meal and a luxury vehicle. Where high-quality ingredients elevate
an elegant dish, premium materials are used to make the seats, door
trim and accent trim in a luxury vehicle more elegant.
A signature ingredient of the Lincoln MKC is Bridge of Weir®
Deepsoft leather, created specifically for this vehicle. Deepsoft
is naturally milled leather, which enhances its natural grain.
Combined with a light finish, this creates a soft, buttery touch
associated with only the most luxurious of leathers.
Other premium features available in the MKC that contribute to
its elegance and luxury are authentic open-pore wood trim
throughout the interior, a new Wollsdorf leather-wrapped steering
wheel with a softer, thicker grip, and unique door-panel
stitching.
“The rich, premium materials, carefully selected colors and
crafted execution create a warm, inviting environment,” Seymour
said. “Think about when you go to a great restaurant and how all
the senses are engaged: The comfortable, plush seat. The smell of
great food from the kitchen. The ambient lighting in the dining
room. The meticulous presentation as your meal is served. And then
the payoff when you take that first delicious bite.”
Seymour assisted Vazquez in preparing the evening’s meal, which
included Tahitian Pearl Lettuce Wraps, Performance Garden Salad
with Athletic Herb Vinaigrette, Capresse Brochettes, Midnight
Shrimp Gazpacho, Ruby Red Paella, Tuxedo Black Magic Cake and Karat
Gold Guava Mojitos.
The lettuce wraps (Tahitian Pearl) and mojitos (Karat Gold) were
named for two new exterior colors that will be available on the
Lincoln MKC when it arrives in showrooms this summer.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. The Lincoln Motor
Company is in the process of introducing four all-new vehicles
through 2016. For more information about The Lincoln Motor Company,
please visit media.lincoln.com or www.lincoln.com. Follow us on
Facebook at facebook.com/lincoln.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140430006639/en/
The Lincoln Motor CompanyStéphane Cesareo,
313.323.8917scesareo@lincoln.comorVanessa Bohlscheid,
646.496.2791vbohlsch@lincoln.com
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