Ford’s European Sales Volume and Market Share Rise in April; Ford Outpaces Industry Growth for Fifth Straight Month
14 Maggio 2014 - 2:53PM
Business Wire
- Ford’s European sales rose 6.6 percent
in April, marking the fifth straight month of year-over-year market
share improvement and 11th straight month of sales improvement
- Ford total market share up by 0.2 of a
percentage point to 7.9 percent
- Ford sales in healthier sales channels,
such as retail and fleet, continue to be better than the industry
average
- Ford Transit is Europe’s best-selling
commercial vehicle in the combined one- and two-tonne market
segment*
Ford said its sales in Europe rose in April, marking the 11th
straight month of year-over-year sales improvement and fifth
successive month of market share gains.
Overall, Ford sold 99,700 vehicles in April in its European 20**
main markets, an increase of 6,200 compared with April 2013. Ford’s
6.6 per cent improvement outpaced total industry growth of 4.2
percent in Europe, and boosted Ford’s market share up by 0.2 of a
percentage point to 7.9 per cent.
“Vehicle sales in Western Europe are starting to improve
modestly, and we have been consistently outpacing the industry
thanks to a very fresh product line,” said Roelant de Waard, vice
president, Marketing, Sales and Service, Ford of Europe. “At the
same time, we continue to focus on sales to retail and fleet
customer, which are healthiest for our brand and resale
values.”
The Fiesta remained Ford’s best-selling car in April with 29,000
registrations – its best April sales performance since 2010. The
Ford Ranger – International Pickup of the Year – posted its
best-ever April sales since the Ranger was introduced in Europe in
1999.
Ford’s commercial vehicle sales continue to improve – up 7
percent year-to-date. Ford’s commercial vehicle market share in
Europe – 10.2 percent through April – is at its highest level since
1998. Transit is now the No.1 best-seller in the combined one- and
two-tonne commercial vehicle segment in Europe.*
Ford sales in the UK – its largest European market by sales
volume – rose 11.6 percent in April, further extending its lead in
the market. Sales in Germany, Ford’s second-largest European
market, were equal to last year while the overall industry down for
the month. Year-to-date, Ford sales volume in Germany is up 16
percent, outpacing industry growth of 3.2 percent.
* Data available for January to March 2014
** Effective January 2014, Ford of Europe reports its sales for
the 20 European main markets where it is represented through
National Sales Companies. Previously, Ford referenced 19 countries.
Romania has been added as the 20th market. Ford of Europe also has
introduced a market share for the total of the 50 European markets
within which it operates. A detailed list of markets is below.
Ford Motor Company, a global automotive industry leader
based in Dearborn, Mich., manufactures or distributes automobiles
across six continents. With about 181,000 employees and 65 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information about Ford and its products
worldwide please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 47,000 employees at its wholly owned facilities and
approximately 67,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company,
Ford Europe operations include Ford Customer Service Division and
22 manufacturing facilities (13 wholly owned or consolidated joint
venture facilities and nine unconsolidated joint venture
facilities). The first Ford cars were shipped to Europe in 1903 –
the same year Ford Motor Company was founded. European production
started in 1911.
For news releases, related materials, photos
and video, visit www.fordmedia.eu or www.media.ford.com.Follow
www.twitter.com/FordEu or www.youtube.com/fordofeurope
Ford of EuropeAdrian Schmitz, +49 (0) 221 901
9929aschmi24@ford.com
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