Ford Tops Ranking of Best Global Green Brands
24 Giugno 2014 - 5:36PM
Business Wire
- Ford Motor Company earns No. 1 spot on
annual list of Interbrand’s 50 Best Global Green Brands
- Ford scored high marks for transparency
about its business operations and disclosure of performance
information, particularly in the area of manufacturing
- No. 1 ranking comes after Ford came in
second on the list last year and 15th in 2012
Ford Motor Company was recognized today for its commitment to
sustainability, ranking No. 1 on Interbrand’s 2014 list of the 50
Best Global Green Brands. The automaker beat out last year’s winner
– Toyota – along with corporate heavy-weights Johnson &
Johnson, Coca-Cola and Microsoft.
Ford claimed the top spot for its forward-thinking approach to
environmentally responsible and sustainable manufacturing, greater
transparency about its business operations, and for disclosure of
information, particularly in the area of manufacturing. Ford’s
focus on water, highlighted in the company’s recently released 15th
annual Sustainability Report, as well as its waste-reduction and
green building efforts, contributed to the company’s rise to the
top.
“We are honored to be named No. 1 in the 2014 Best Global Green
Brands,” said Robert Brown, vice president, Sustainability,
Environment & Safety Engineering. “At Ford we are working to
develop the highest-quality products in the market for our
customers while manufacturing them in the most environmentally
responsible manner and replicating this globally. This award tells
us that our stakeholders agree.”
When identifying the top 50 Best Global Green Brands each year,
Interbrand starts with the 100 brands that make up its annual Best
Global Brands report. Brands that appear on this annual ranking
have a global presence and a demonstrated record of delivering
value to their stakeholders. Interbrand then conducts extensive
consumer research to capture public perception of the brands’
sustainable or green practices and compares that to environmental
or sustainability performance data collected and analyzed by
Deloitte Consulting LLP.
"Over the past few years, Ford has proven to be a sustainability
leader," noted Jez Frampton, Interbrand's Global Chief Executive
Officer. "Sustainability is fully integrated into Ford's overall
business strategy. As such, the company is able to swiftly identify
and address its impact on the environment and society across every
facet of its operations. Continuing to invest in alternative energy
sources and fuel-saving technologies – and educating consumers on
its benefits, will be key to enhancing its business and brand value
over time."
To view the full list of the 50 Best Global Green Brands for
2014, click here.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 183,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit http://corporate.ford.com.
For Ford Motor CompanyEddie
Fernandez530.304.5383eddie.fernandez@ogilvy.com
Grafico Azioni Winthrop (NYSE:FUR)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Winthrop (NYSE:FUR)
Storico
Da Lug 2023 a Lug 2024