- Ford launches aggressive new product
rollout for Middle East and Africa to target growth opportunities,
including small, mid-size and large cars
- 25 new vehicles coming to Middle East
& Africa – including 17 in South Africa and Sub-Saharan Africa
– by 2016
- Ford expands car line-up with new Ford
Focus and Ford Fusion
- Mustang, the iconic American sports
car, is coming to Middle East & Africa
- Ford to expand rollout of advanced
technologies in Middle East & Africa, including EcoBoost
engines, SYNC in-car connectivity, inflatable rear seat belts, and
other driver assist technologies
Ford Motor Company today announced an aggressive product
acceleration in its newest business unit, Middle East & Africa,
leveraging the company’s One Ford global portfolio and targeting
opportunities for growth in small, mid-size and large vehicle
segments.
Ford pledged to launch at least 25 new vehicles by 2016 to
Middle East & Africa – making the announcement during a special
“Go Further” event in Johannesburg attended by 1,000 employees,
Ford dealers, suppliers, government officials, and media.
The company also confirmed that several additional vehicles from
its global portfolio will come to Middle East & Africa in the
near term – including the iconic American sports car, the Ford
Mustang.
“Today, we are accelerating the introduction of our new products
in Middle East & Africa, leveraging our One Ford plan – with a
full family of vehicles offering the very best quality, fuel
efficiency, safety, smart design and value,” said Jim Benintende,
president, Ford Middle East & Africa. “Middle East & Africa
spans Saudi Arabia to South Africa, and from Nigeria to Kenya, so
customer tastes are as diverse as our markets. Thanks to our One
Ford plan, we can offer vehicles and technology that customers want
and value, tailored to the needs of our markets.”
Ford’s Middle East & Africa product offensive saw the
company today announce:
- New Focus – a sleeker, more advanced
and more refined version the world’s best-selling nameplate – goes
on sale in Middle East & Africa in 2015
- New Fusion, a striking new version of
Ford’s large car featuring premium design and craftsmanship, and
smart technology, also goes on sale in Middle East this year and
Africa next year
- The Ford Mustang, the iconic American
sports car, is coming to Middle East & Africa in 2015
- An acceleration of the rollout of new
technologies in Middle East & Africa including EcoBoost
engines, SYNC in-car connectivity, inflatable rear seat belts,
MyKey and other driver assist technologies
Ford also showed an image of the Figo Concept, which previews
Ford’s upcoming new global small car, which will be introduced in
Africa. This car will offer design, fuel economy, quality and
safety features normally found in more expensive cars.
The product acceleration announcement comes only six months
after Ford realigned the four regions of North Africa, Sub-Saharan
Africa, South Africa and the Middle East into a new single Ford
Middle East & Africa business unit to better serve customers
and expand in the fast-growing region.
“The total Middle East and Africa car market is expected to grow
40 percent by the end of the decade to 5.5 million vehicles,”
Benintende said. “Middle East & Africa is the final frontier
for global automotive growth and we are putting the infrastructure
and people in place to participate in this growth with the
introduction of new products, leveraging our One Ford global
strengths.”
Sub-Saharan Africa Region
The next two years will see a major expansion of Ford’s vehicle
and technology line-up in South Africa. In total, 17 vehicles will
be launched or refreshed, including new Ford Focus, Fusion, Ranger
XL-Plus, Transit and Mustang.
“Our vision is to become the first choice for mobility in Africa
and our event today underscores our commitment to serve customers
throughout Africa,” said Jeff Nemeth, president and CEO of Ford
Sub-Sahara African Region. “Staying connected is more important
than ever for customers globally and in Africa. Our cars and trucks
have technology that allows drivers to stay connected safely, with
hands on the wheel and eyes on the road.”
Figo Concept promises smart, affordable future
At the Go Further event, Ford showed images of the Figo Concept
previews Ford’s next-generation, compact, smart small vehicle. Figo
Concept suggests a production version with capability and
powertrain features customers want at an affordable price point.
One noteworthy feature in the concept includes an innovative dock
for mounting and charging devices such as mobile phones, media
players, and satellite navigation systems.
All-New Fusion
The stylish all-new Ford Fusion offers striking design and
premium-level interior craftsmanship. All-new Fusion delivers
segment-first adaptive full LED headlamps; SYNC with MyFord Touch,
which includes an eight-inch colour touchscreen. “The new Fusion
changes perceptions of Ford large cars by offering an unbeatable
blend of premium design, craftsmanship and smart technology without
the premium price,” said Nemeth.
Mustang coming to Middle East & Africa
The legendary Mustang, which will be available with both an
EcoBoost engine as well as its hallmark V8 powertrain, will go on
sale in Middle East and African markets next year.
“The all-new Mustang is out of the stable,” says Benintende.
“The Mustang is uniquely Ford and has a huge fan base in the Middle
East – the second largest market outside North America – as well as
Africa. Now those fans have something to look forward to and we
look forward to providing more details in the near future.”
Leading the charge for smart, connected motoring
The best of all the technologies from Ford will be introduced in
vehicles throughout the region, including EcoBoost engines, SYNC 2
connectivity, Active Park Assist, Active City Stop, Adaptive Cruise
Control, Blind Spot Information System with Cross-Traffic Alert,
Rear View Camera, and Lane-Keeping System.
“In many ways ‘Go Further’ is a modern interpretation of Henry
Ford’s vision to open the highways to all mankind, and the freedom
that comes with both personal transportation and economic
development,” said Benintende. “Ford is helping realize his vision
today in this part of the world.”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 183,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For news releases, related materials and high-resolution
photos and video, visit www.media.ford.com or www.quickpic.co.za ,
follow at www.facebook.com/FordSouthAfrica,
www.twitter.com/FordSouthAfrica , www.instagram.com/FordSouthAfrica
or www.youtube.com/FordSouthAfrica
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Ford Motor CompanyTrevor HaleMEA Director of
Communications+971566034059Thale20@ford.com
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