2014 Ford Transit Connect Wagon Gains in Popularity, Contributes to Nameplate’s Best-Ever Sales
14 Agosto 2014 - 4:00PM
Business Wire
- U.S. sales of new Ford Transit Connect
and Transit Connect Wagon up 27 percent for the three-month period
ending July 31, compared to the same period last year
- June was best month ever for Transit
Connect, with 4,573 sales of the van and wagon model combined – a
29 percent year-over-year increase
- So far this year, Transit Connect
Wagon, also known as the #unminivan, represents 34 percent of total
Transit Connect sales
Over the past three months U.S. sales of the new Ford Transit
Connect have been running at a best-ever pace. Year-over-year
combined sales of Transit Connect and Transit Connect Wagon are up
27 percent for the three-month period ending July 31.
June was the single highest sales month since the 2009 launch of
the vehicle in the United States, with 4,573 vehicles sold – a 29
percent year-over-year increase. Last month marked the best-ever
July for Transit Connect, with 4,090 vehicles sold – a 42 percent
increase over 2013.
The percentage of new wagon models being sold is nearly three
times higher than last year, as retail demand for Transit Connect
Wagon, an affordable and fuel-efficient people mover, continues to
build.
With the launch of the 2014 Transit Connect, the vehicle is now
available in both van and wagon versions, with the wagon allowing
for seating up to seven. So far this year, Transit Connect Wagon
represents 34 percent of total Transit Connect sales. Compare that
to the first-generation Transit Connect Wagon, which topped out at
just 13 percent of total nameplate sales in 2013.
The top five retail markets for Transit Connect and Transit
Connect Wagon this year are New York, Los Angeles, Washington,
D.C., Boston and Chicago.
The first-generation wagon, a five-passenger vehicle, was first
sold in the United States as a 2010 model.
In 2012, Ford revealed the second-generation Transit Connect and
Transit Connect Wagon at the North American International Auto Show
as 2014 models. For the first time in North America, long-wheelbase
versions across the Transit Connect family were offered.
“Consumer demand is being driven by people who want a modern
vehicle that brings utility along with value and efficiency,” said
Erich Merkle, Ford sales analyst. “Transit Connect and Transit
Connect Wagon offer capability and flexibility in a stylish package
that resonates with the customer.”
Retail favorite
The new Transit Connect Wagon, the #unminivan, has exceeded
retail sales expectations. With that momentum, Ford dealers are
increasing orders to fill their lots.
Early indicators show Hispanic buyers have responded especially
well to the long-wheelbase Transit Connect Wagon. This appeal
appears to be based on the fact it seats seven, is fuel efficient
and has a manufacturer’s suggested retail price starting at
$24,525. Along with dual sliding side doors, Transit Connect Wagon
features fold-flat second- and third-row seating, a maximum payload
of 1,270 pounds, and choice of a rear liftgate or 180-degree
symmetrical cargo doors.
Customers can also choose between two fuel-efficient
four-cylinder engines – a standard 2.5-liter or the available
1.6-liter EcoBoost®. The 2.5-liter has an EPA-estimated rating of
20 mpg city, 28 mpg highway and 23 mpg combined. The 1.6-liter
EcoBoost has an EPA-estimated rating of 22 mpg city, 29 mpg highway
and 25 mpg combined. With either engine, actual mileage will vary.
Both engines are paired to a six-speed SelectShift® automatic
transmission.
“We positioned Transit Connect Wagon – the #unminivan – as a
unique, efficient and affordable alternative to the more expensive
people movers, and we’re seeing positive results,” said Minyang
Jiang, brand manager for Transit Connect Wagon. “Customers
understand Transit Connect Wagon is something different and that it
has everything they’re looking for, including two wheelbase
options, great styling and fewer trips to the gas station.”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 186,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit http://corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Ford Motor CompanyWilliam A. Mattiace,
313.815.5449wmattiac@ford.com
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