Analytics Expert to Help Ford Create More Mobility Solutions, Connectivity Services, Even Better Vehicles for Customers
15 Dicembre 2014 - 8:30PM
Business Wire
- Ford appoints data science and
analytics expert Paul Ballew to help the company better understand
consumer behavior and develop even better mobility, connectivity
and autonomous driving innovations
- Ford investing more in data science and
analytics as a key part of its Blueprint for Mobility and its One
Ford plan for profitable growth
Ford today appoints data science and analytics expert Paul
Ballew as executive director and chief data and analytics officer,
further building its team of experts to help better understand
consumer behavior and help speed development of the mobility,
connectivity and autonomous driving innovations that will improve
people’s lives.
Ford is accelerating its investment and research into data
science and analytics as the foundation of its focus on innovation.
The goal is to better anticipate customers’ wants and needs as Ford
implements its Blueprint for Mobility and its One Ford plan for
profitable growth.
“We are committed to making people’s lives better through
innovations on mobility, connectivity, autonomous vehicles,
performance and the customer experience,” said Ford President and
CEO Mark Fields. “Taking big data and analytics to the next level
inside Ford connects all of this work and is a key part of our
drive for innovation in every part of our business.”
In the new role, Ballew will lead the company’s data and
analytic efforts globally, establishing an enterprise-wide vision
for analytics and integrating all of Ford’s research, analytics,
processes, standards, tools and partner engagement. He will report
to Bob Shanks, executive vice president and chief financial
officer. The appointment is effective Jan. 5, 2015.
Ballew most recently was global chief data, insights and
analytics officer at Dun and Bradstreet. Previously, he spent 20
years in business and the auto industry in various senior executive
positions researching and analyzing consumer behavior, including at
the Federal Reserve, J.D. Power and General Motors. While at
Nationwide Insurance, Ballew built the first analytics organization
in financial services, transforming the way the company interacted
with customers across the entire organization.
Ford already has an award-winning analytics team. Last year,
Ford was awarded the prestigious INFORMS Prize from the Institute
for Operations Research and the Management Sciences for using data
science and predictive analytics to improve overall operations and
performance.
Ford uses analytics widely, including in its research, product
development, manufacturing, supply chain, marketing and sales,
finance, purchasing, information technology and human resources
functions.
“Paul’s experience in unlocking consumer and business value from
data is extremely impressive, and we are delighted to have him join
the Ford team,” said Shanks. “He will turn what has been a secret
weapon for us into a company-wide endeavor, driving growth in all
parts of our business.”
For biographical information and photos of Paul Ballew, click
here.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 183,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.Follow
at www.facebook.com/ford, www.twitter.com/ford or
www.youtube.com/fordvideo1
Ford Motor CompanySusan
Krusel313.322.7998skrusel@ford.com
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