Early Data Indicates Universal Passion for Mustang Extends to Colors as Iconic Pony Car Goes Global; Red, Black Rule
12 Marzo 2015 - 12:00PM
Business Wire
- As all-new Ford Mustang officially
arrives in global markets for the first time, customers worldwide
are opting for red and black as their top exterior color
choices
- Approximately 1.1 million Mustangs
configured online by pony car enthusiasts throughout Europe; more
than 18,000 consumers in China signed up to take all-new Mustang
for a test spin
- U.S. Mustang sales up 32 percent in
February – making it the best-selling sports car in America
Red and black clinch the top spots as the most popular exterior
paint colors for the first global Mustang, according to initial
consumer data.
Red and black rank as the most popular
exterior paint colors for the first global Mustang, according to
initial consumer data. (Photo: Business Wire)
Mustang demand has been high, with the car reaching dealer lots
in the United States late last year and China in early 2015. It’s
set to go on sale in Europe midyear, with nearly 1.1 million pony
cars configured on Ford’s European websites just a month after
ordering banks opened.
Passion for the car is universal, but trends are beginning to
surface based on customer data that provide an early glimpse into
regional similarities and differences among Mustang enthusiasts
worldwide.
In China and Europe, Race Red clinches the top spot for exterior
paint color choice, with Absolute Black in a tie for first in
Europe, according to configurator data. Nearly 35 percent of
Mustang orders in China are for Race Red, while black is the No. 1
color in the United States.
Some regional highlights to note:
United States
- With white the top color choice in the
United States overall, Mustang bucks the trend; black remains the
top Mustang color, followed by Magnetic Metallic and Ruby Red
- Mustang sales up 32 percent in
February, making it the best-selling sports car in America with the
launch of the all-new model last fall
China
- With Mustang now on sale, 35 percent of
orders specify Race Red; Oxford White is the second-most popular
color at 20 percent, followed by black at just under 20
percent
- More than 5 million consumers visited
the Ford site to learn more about Mustang; more than 18,000
requests for Mustang test drives logged in China
- Awareness of Mustang is growing, and
this has resulted in a powerful ripple effect on consumers’
perception of Ford; one in 12 Chinese consumers are aware of
Mustang, and of those who not yet are, nearly 40 percent are
registering a more favorable opinion of Ford
Europe
- One month after being made available to
order, almost 1.1 million Mustangs have been configured on Ford’s
European websites
- The top colors are Race Red and
Absolute Black – each accounting for 20 percent of models
configured across Europe
- Race Red and Absolute Black occupy the
No. 1 and No. 2 spots in each of the five biggest markets in Europe
except for the United Kingdom
- Deep Impact Blue is third-most popular
color in Europe; in the United Kingdom, it’s second after Race Red,
and in Italy, Deep Impact Blue is tied with Race Red, behind
Absolute Black
Fans around the world have been waiting 50 years to drive the
iconic Ford Mustang. Now they’re getting their chance, and it’s
noteworthy that universal passion for the car is underscored by the
colors customers everywhere are choosing to dress it in.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across
six continents. With about 187,000 employees and 62 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150312005220/en/
Ford Motor CompanyAmanda Zusman,
313-322-3132azusman@ford.com
Grafico Azioni Winthrop (NYSE:FUR)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Winthrop (NYSE:FUR)
Storico
Da Lug 2023 a Lug 2024