Yelp Ads Augment Advertising Opportunities
Available to Customers and Businesses
LocaliQ Digital Marketing Solutions (DMS), part of
Gannett Co., Inc. (NYSE: GCI), continues to expand its
best-in-class solutions for small to mid-sized businesses. The
latest offering introduces Yelp Ads to LocaliQ’s Search Ads
product, which is designed and optimized to enable LocaliQ
customers to be in front of their target customers at exactly the
right time.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240904610749/en/
LocaliQ’s Search Ads are powered by proprietary technology that
optimizes a single campaign budget across multiple search engines,
including Google and Bing, driving traffic to the best keywords and
publishers, resulting in the highest volume and highest-quality
leads for a customer’s budget. With the addition of Yelp Ads,
qualifying customers can reach Yelp’s high-intent audiences,
including more than 74 million people who search for goods and
services each month1. According to Yelp, 83 percent of its users
spend with a business they found on Yelp, and 57 percent of users
contact a business they found on Yelp within a day2.
“LocaliQ’s fully optimized search offerings enable our customers
to effectively and efficiently connect with their ideal prospects
and grow their businesses by bringing in more qualified leads at a
lower overall cost,” said Chris Cho, President of LocaliQ. “By
further diversifying the publishers included in search campaigns,
we’re giving our customers access to even more potential prospects.
The results of our pilot campaigns with Yelp have been impressive,
and we look forward to continuing to expand the offering to help
our customers reach their goals.”
LocaliQ began rolling out access to Yelp Ads to qualifying
customers in June 2024. Since then, 60 percent of campaigns with
Yelp have seen their cost per lead stabilize or improve while
increasing audience diversification. To add Yelp to their Search
Ads campaign, LocaliQ customers must have a Yelp business page with
the following: accurate contact information and business hours, a
short description of the business, a minimum of two profile
pictures, a website link, and a three-star average rating or higher
(businesses without Yelp reviews are also eligible).
LocaliQ leverages decades of experience as a leader in the small
business digital marketing space to deliver innovative search
solutions, including AI-powered search optimizations, for business
owners and marketers. LocaliQ’s Search Ads are search
engine-agnostic, fully optimized, and give small businesses the
ability to be where 98 percent of consumers search. Search Ads will
continue to leverage LocaliQ’s proprietary technology to manage and
optimize customer’s search marketing campaigns based on their
unique advertising objectives and budgets to maximize results.
For more information about LocaliQ’s Search Ads, visit
https://localiq.com/products/search-ads/.
____________________
1 Comscore Media Metrix, Desktop 2+ and
Total Mobile 18+, Average of January - December 2023.
2 Based on a survey conducted by Yelp in
August 2022. Methodology used Comscore demographics and people who
reported having used Yelp in the prior 3 months.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a diversified media company
with expansive reach at the national and local level dedicated to
empowering and enriching communities. We seek to inspire, inform,
and connect audiences as a scalable, growth focused media and
digital marketing solutions company. We endeavor to deliver
essential content, marketing solutions, and experiences for curated
audiences, advertisers, consumers, and stakeholders by leveraging
our diverse teams and suite of products to enrich the local
communities and businesses we serve. Our current portfolio of
trusted media brands includes the USA TODAY NETWORK, comprised of
the national publication, USA TODAY, and local media organizations
in the United States, and Newsquest, a wholly-owned subsidiary
operating in the United Kingdom. Our digital marketing solutions
brand, LocaliQ, uses innovation and software to enable small and
medium-sized businesses to grow, and USA TODAY NETWORK Ventures,
our events division, creates impactful consumer engagements,
promotions, and races.
ABOUT LOCALIQ
LocaliQ is an all-in-one marketing platform used by local
businesses across the country to attract, convert and retain
customers. A subsidiary of Gannett, LocaliQ has the local trust to
evolve the way business owners reach the audiences that matter
most. LocaliQ's proprietary technology leverages data and insights
to optimize cross-channel marketing and deliver relevant messages
to consumers with a robust suite that incorporates marketing
automation, channel campaign management, CRM, and insight tools. In
this digital world, we're on a mission to keep businesses thriving
to empower the communities we serve. For more information, visit
www.localiq.com.
Cautionary Note Regarding Forward-Looking Statements
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the meaning of Section 27A of the Securities Act of 1933, as
amended, Section 21E of the Securities Exchange Act of 1934, as
amended, and the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995, that relate to our
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will drive Gannett’s revenue and cash flow growth, or result in an
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version on businesswire.com: https://www.businesswire.com/news/home/20240904610749/en/
Kate Rambo LocaliQ krambo1@gannett.com
Lark-Marie Antón Gannett I USA TODAY Network
lark@gannett.com
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