Genius Sports Extends Official Betting Data Partnership With Football DataCo and Secures AI-powered Tracking Technology Expansion With the English Premier League and English Football League
23 Giugno 2023 - 2:30PM
Business Wire
- Genius Sports extends partnership to collect, license and
distribute official live betting data from the English Premier
League (“EPL”), English Football League (“EFL”) and Scottish
Professional Football League (“SPFL”) to sportsbooks worldwide
- Expanded partnership also includes Genius Sports’ Second
Spectrum AI-powered tracking technology for the EFL Championship
and Championship Play-Off matches
- Genius Sports extends its Second Spectrum Official Tracking
Data and Analytics partnership with the English Premier League
Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has won a
major new expansion and extension of its exclusive low latency
official data partnership with Football DataCo, the data rights
holder of UK football.
Under the terms of the agreement, Genius Sports has extended its
long-term partnership with Football DataCo to be the exclusive
official supplier of low latency live data from the English Premier
League (“EPL”), English Football League (“EFL”) and Scottish
Professional Football League (“SPFL”), to the global sports betting
industry. Genius Sports has been the exclusive distributor of low
latency official data from over 4,000 UK football fixtures per
season to hundreds of regulated sportsbooks worldwide since the
start of the 2019 season. The renewed partnership will run until
the conclusion of the 2024-2025 season.
In addition, as the Official Tracking Data and Analytics Partner
to the EPL, Genius Sports has also expanded its partnership to
capture sub-second, skeletal tracking data for all Sky Bet EFL
Championship and Championship Play-Off matches through its
best-in-class Second Spectrum technology. As a result, Genius
Sports’ AI-powered tracking systems will be installed at all
remaining Championship grounds, capturing rich positional data on
every player, match official and the ball. This leading-edge
capability will provide Championship teams and coaches – like it
has for the Premier League since 2020 – with access to Second
Spectrum’s software that delivers unique player performance metrics
derived from tracking data, all indexed to match video.
The data generated from the partnership enables Second Spectrum
augmentation technology to create automated, real time enhanced
graphics based on optical on-pitch data featuring advanced team and
player insights such as shot velocity, player speed, positional
data, and much more. Where broadcasters choose, these unique
data-driven broadcast overlays can augment the fan experience by
providing highly personalised viewing options for all fans, however
and wherever they watch the game.
“Genius Sports and Second Spectrum continue to generate first
class data and provide innovative solutions for a variety of
Football DataCo’s stakeholders,” commented Adrian Ford, General
Manager of Football DataCo. “The technology is improving all the
time, extending the creative use of data to improve the
presentation of English and Scottish football.”
“The Premier League is the most popular league in world sport
and Genius Sports has created the fastest, most accurate and secure
feed on UK football to power first-class products for sportsbooks
around the world,” said Mark Locke, CEO of Genius Sports. “We are
delighted to extend our partnership to continue to power innovation
and now to expand it to include our suite of AI-powered Second
Spectrum Tracking Data technology for the EFL Championship as well
as the Premier League.”
ENDS
About Football DataCo
Football DataCo was formed in 2001 by the professional football
leagues in England and Scotland to protect, market and
commercialise their official match related data.
Working with the Premier League, EFL, SPFL and a series of
partners, Football DataCo oversees the collection, management and
distribution of the League’s official event and performance data
worldwide.
Football DataCo also protects the copyright of Premier League
and EFL still action images, and runs the online media
accreditation tool for journalists and photographers to apply to
attend their matches.
About Genius Sports
Genius Sports is the official data, technology and broadcast
partner that powers the global ecosystem connecting sports, betting
and media. Our technology is used in over 150 countries worldwide,
creating highly immersive products that enrich fan experiences for
the entire sports industry.
We are the trusted partner to over 400 sports organisations,
including many of the world’s largest leagues and federations such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality, connects the entire sports ecosystem from the
rights holder all the way through to the fan.
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version on businesswire.com: https://www.businesswire.com/news/home/20230623749679/en/
Press: Chris Dougan, Chief Communications Officer +1 (202)
766-4430 chris.dougan@geniussports.com
Investors: Brandon Bukstel, Investor Relations Manager +1
(954)-554-7932 brandon.bukstel@geniussports.com
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