The world’s first plastic-neutral retailer
builds on existing partnership with leading conservation nonprofit
to create a “Crafted with a Cause” seasonal product line
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company,
Certified B Corporation, and Public Benefit Corporation announced
the launch of its new Grove Co. Summer Limited Edition Collection
with The Nature Conservancy. As the Company’s conservation partner
since 2023, The Nature Conservancy and Grove Co. brand
conceptualized a sustainable collection of home care essentials
inspired by seasonal scents from the Alaskan rainforest, which was
created by Grove. The collection celebrates the ongoing work to
support conservation across two million acres of the Emerald Edge
temperate rainforest in Southeast Alaska, led by Indigenous peoples
in partnership with The Nature Conservancy and supported by Grove
Collaborative.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240501151622/en/
Grove Collaborative launches their Grove
Co. Summer Limited Edition Collection in partnership with The
Nature Conservancy, celebrating their ongoing work to support
Indigenous-led conservation across two million acres of the Emerald
Edge temperate rainforest in Southeast Alaska. The Alaskan
rainforest provided inspiration for the collection's upcycled
seasonal fragrances, Coastal Cedar and Summer Huckleberry. (Photo:
Business Wire)
“When Grove Collaborative asked The Nature Conservancy to build
on our existing conservation partnership in Southeast Alaska, we
were beyond excited to brainstorm ideas for scents that represent
Southeast Alaska summertime,” said Nikolaj Lasbo, Marketing
Director for The Nature Conservancy’s Emerald Edge program, which
is focused on supporting Indigenous-led conservation in the region.
“Cedar trees are an important cultural species for Indigenous
Peoples from Alaska to the Pacific Northwest, and huckleberries
have been an important food and medicine for millennia. By bringing
these scents into their homes, I hope that Grove customers feel a
sense of connection to this special place and to the people who
care for the landscape.”
Preserving our existing ecosystems and forests is one the most
effective strategies for stabilizing our climate and safeguarding
biodiversity. Grove has committed to a deforestation-free supply
chain through its Responsible Paper, Packaging and Fiber Policy and
prioritization of FSC-certified paper packaging whenever possible
for its Grove Co. line of owned products. From 2018-2022, Grove
planted one million trees in partnership with The Arbor Day
Foundation, helping restore critical areas of deforestation in the
U.S. In 2023, Grove began a multi-year partnership with The Nature
Conservancy, committing $1.5 million through 2030 to support
Indigenous-led conservation across two million acres in the Tongass
National Forest within the Emerald Edge — the world’s largest
remaining coastal temperate rainforest. The new Grove Co.
collection celebrates summer in Alaska and the progress made in
advancing forest and community health to date, marking Grove’s
first partnership with an organization to develop a collection that
was “crafted with a cause.”
“Collaborating with The Nature Conservancy to design this
limited edition collection to celebrate our partnership in addition
to the natural beauty of the Tongass Rainforest has been both fun
and rewarding,” said Lucy Leahy, General Manager of Owned Brands at
Grove Collaborative. “More needs to be done to address the climate
and plastic crisis and our hope is that this collection brings
together beautiful design with reduced plastic alternatives to make
it easy for consumers to make more sustainable choices — while also
raising awareness about the critically important work being done by
The Nature Conservancy and their partners.”
Upcycled Fragrances
A core component of the collection is the use of upcycled
Natural Origin Fragrances for the exclusive Coastal Cedar and
Summer Huckleberry scents. Ingredients were derived from industry
by-products, including sawdust from the cedar chest and closet
industry that was rescued and distilled into unique upcycled
cedarwood essential oils.
The new fragrances transport consumers to the Southeast Alaskan
wilderness:
- Coastal Cedar smells like the misty Alaskan coastline,
where sea meets cedar forests, and features seven essential oils
and nine upcycled ingredients.
- Summer Huckleberry smells like tart, wild berries and
features fourteen essential oils and ten upcycled ingredients.
About the Collection
The collection features eight products in the exclusive Coastal
Cedar and Summer Huckleberry fragrances ranging from $4.49 to
$12.99, including both ready-to-use and concentrated formulas.
Grove recently announced their first ready-to-use collection in
April 2024 and is expanding on both formats with this summer
limited edition collection, including:
- Ready-to-Use Hand Soap: Cleans and softens skin using an
aloe-infused hydrating formula and Natural Origin Fragrance, $4.49
in 7.5 oz aluminum bottles with a reusable pump in both Coastal
Cedar and Summer Huckleberry.
- Ready-to-Use Dish Soap: Plant-based formula works in seconds on
1,000+ dishes, $5.99 in 16 oz aluminum bottles with a reusable pump
in Coastal Cedar only.
- Ready-to-Use Room Spray: Made with clean ingredients and
Natural Origin Fragrance, $9.99 in 8 oz glass bottles with a pump
in both Coastal Cedar and Summer Huckleberry
- Laundry Detergent Sheets: Pre-cut and pre-measured sheets that
fight tough stains, $12.99 for a 32 count package in 100%
plastic-free kraft paper packaging in both Coastal Cedar and Summer
Huckleberry.
- Swedish Dishcloth: Made of cellulose and cotton and offering a
more sustainable alternative to paper towels, $9.99 for a two-pack
with each dishcloth lasting up to six months.
Celebrating with Design
For this collection, Grove Co. leaned heavily into showcasing
sustainable material choices, including the brilliant brushed
aluminum of the brand’s ready-to-use bottles, infinitely recyclable
glass and aluminum, and FSC-certified kraft paper. Grove partnered
with Amy MacCready, a multidisciplinary digital artist, surface
pattern designer, and illustrator, to create two unique and
exclusive packaging designs inspired by the two fragrances. For
Coastal Cedar, Amy created an original pattern that brings to life
the wild coastlines of Alaska, featuring Arctic terns in flight and
rocky islands studded with cedars. Summer Huckleberry features a
field of colorful wildflowers and the ripe red huckleberries native
to the Tongass rainforest. See more of Amy’s designs by visiting
her Instagram here.
For more information on the collection, visit
grove.co/craftedwithacause.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization
dedicated to conserving the lands and waters on which all life
depends. Guided by science, TNC creates innovative, on-the-ground
solutions to the world’s toughest challenges so that nature and
people can thrive together. TNC is tackling climate change,
conserving lands, waters and oceans at an unprecedented scale,
providing food and water sustainably and helping make cities more
sustainable. Working in more than 70 countries and territories, TNC
uses a collaborative approach that engages local communities,
governments, the private sector, and other partners. To learn more,
visit nature.org or follow @nature_press on X/Twitter.
About the Emerald Edge Project
The Emerald Edge is the world’s largest coastal temperate
rainforest, spanning Southeast Alaska, British Columbia, Washington
state, and Oregon, with over 100 million acres of lush forest,
rivers, islands, and mountain streams that sustain hundreds of
communities and thousands of species of flora and fauna. At the
invitation of Indigenous Peoples and local communities, The Nature
Conservancy is working in community partnerships to protect
ecologically important areas and foster sustainable economies. The
Nature Conservancy’s partnership with Grove Collaborative will help
increase community authority and Indigenous-led conservation across
two million acres of the Tongass rainforest in the Emerald Edge by
2030. For more information on The nature Conservancy’s Emerald Edge
program, visit: nature.org/emeraldedge.
About Amy MacCready
Amy MacCready is a pattern designer and illustrator based in the
Netherlands, originally from the U.S. She loves drawing bold
florals and forest fauna, with favorite designs being marked with
tons of hidden details. After working in corporate graphic design
and branding for eight years, she started her own design business
in 2018 to pursue new inspiration and ideas by working directly
with clients. Amy regularly explores new mediums and projects for
her art, from punch needle to watercolor. When not designing
patterns, she can be found sketching at cafés, enjoying new
museums, or getting out of town on bike. To learn more about Amy,
please visit: www.amymaccready.com.
About Grove Collaborative
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings, Inc. (NYSE: GROV) is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates more than 210 high-performing eco-friendly brands of
household cleaning, personal care, health and wellness, laundry,
clean beauty, baby, and pet care products serving millions of
households across the U.S. each year. By serving as the trusted
destination for conscientious consumers who want to make the right
choices for their families and the planet and providing access to
knowledgeable Grove Guides, Grove makes it easy for everyone to
build sustainable routines and Be a Force of Nature.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., to its
exceptional third-party brands — has been thoroughly vetted against
the Grove Feel Good Standard, which guarantees strict ingredients
criteria, 100% plastic neutral orders, carbon neutral shipments,
and the highest quality performance in addition to being certified
cruelty-free and ethically produced. Grove is a public benefit
corporation on a mission to move Beyond Plastic® and is available
at select retailers nationwide, making sustainable home care
products even more accessible. For more information, visit
www.grove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240501151622/en/
Media Relations Contact Ryan Zimmerman
Ryan.Zimmerman@grove.co
Grafico Azioni Grove Collaborative (NYSE:GROV)
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Da Ott 2024 a Nov 2024
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