CHICAGO, July 22, 2014 /PRNewswire/ -- For many
Americans, hotel room service is considered a travel luxury;
however, data from PFK Hospitality Research1 suggests
that room service revenues fell 9.5 percent from 2010 to 2012, with
some hotels shuttering unprofitable operations altogether. As
hoteliers start to rethink their room service offerings, data from
GrubHub Inc., the nation's leading online and mobile food-ordering
service, shows that takeout orders to hotels are growing
increasingly popular.
GrubHub analysts examined a year's worth of orders delivered to
more than 8,000 hotels across the country to uncover takeout's role
in the current travel experience. GrubHub's data suggest that hotel
takeout orders have jumped in popularity 125 percent in the last
three years2.
Hotel Takeout Ordering Habits
With a network of
approximately 29,000 restaurants in more than 700 U.S. cities,
GrubHub analysts were able to gain an accurate snapshot of the
takeout habits of traveling Americans, including:
- On average, hotel diners spend about 11 percent more per order
than non-hotel diners.
- Men are about 54 percent more likely than women to order meals
to hotels.
- Hotel takeout orders peak early in the work week, with fewer
orders from Friday through Sunday.
- Dinner and late night are the most popular meal times for
travelers. Nearly three-fourths (72 percent) of hotel orders are
placed during dinner and late-night hours.
Travelers to Mid-sized Cities Enjoy Takeout to
Hotels
In addition to tracking hotel order trends,
GrubHub's analysis found that mid-sized cities such as Minneapolis, Kansas City, Mo., and
Orlando have the highest share of
orders delivered to hotels. The 10 leading hotel takeout order
destinations, with the highest percentage of total orders coming
from hotels, are:
- Minneapolis
- Kansas City
- Orlando, Fla.
- Virginia Beach, Va.
- Raleigh, N.C.
- Cleveland
- Portland, Ore.
- Jacksonville, Fla.
- San Jose, Calif.
- Miami
"Whether travelers are looking for more diverse, more
affordable, or more accessible food options, it's clear that
takeout is becoming the natural alternative to traditional room
service," said GrubHub President Jonathan
Zabusky.
To find takeout restaurants available in your area, please visit
GrubHub.com, and for more information on GrubHub Inc., please visit
http://media.grubhub.com.
About GrubHub Inc.
GrubHub Inc. (NYSE: GRUB) is the
nation's leading online and mobile food ordering company dedicated
to connecting hungry diners with local takeout restaurants. The
company's online and mobile ordering platforms allow diners to
order directly from more than 29,000 takeout restaurants in more
than 700 U.S. cities and London.
Every order is supported by the company's 24/7 customer service
teams.
1 PKF Hospitality Research LLC , Trends® in
the Hotel Industry
http://www.pkfc.com/store/products.aspx?CategoryID=175
2 Jump in popularity calculated as the change in share
of total orders from 1/1/2011 –
7/2/2014.
SOURCE GrubHub Inc.