NEW YORK, March 24, 2016 /PRNewswire/ -- Grubhub, the
nation's leading online and mobile food-ordering company, today
announced the launch of a keyboard app called MMMoji. Developed by
Snaps, the MMMoji keyboard brings diners closer to the food they
love by offering food-focused content via emojis, stickers, and
GIFs.
The Grubhub emojis include lively images of words like
Hangry, Hot, Tasty, Delish, and
Fresh. Foodies will also have the chance to heat things up
by sharing emojis of spicy foods like jalapeños and peppers.
"Grubhub aims to bring joy to all the moments that matter to our
diners, on days of significance and those that are part of the
everyday," said Barbara Martin
Coppola, CMO of Grubhub. "We are excited to work with the
Snaps team to bring our diners a new, fun tool to celebrate the
language of food."
Snaps, the first end-to-end marketing platform for mobile
messaging, is also behind some of the largest branded emoji
keyboard campaigns for Burger King, Dove, Pepsi, Victoria's Secret,
MTV, WB, L'Oréal and Sony Music to name a few.
"We are thrilled to partner with Grubhub to help them bridge the
gap between emojis and food," said Christian Brucculeri, CEO of Snaps. "We believe
messaging is an incredible opportunity for branding and commerce,
and Grubhub is leading the way into this space by putting their
brand and partners into their consumers' conversations."
The MMMoji keyboard is available for free on iOS by visiting,
https://itunes.apple.com/us/app/apple-store/id1091378666?pt=446154&ct=press_grubhubkeyboard_201603&mt=8.
Keep an eye out for the Android app; it's coming soon!
About Snaps
Snaps is the mobile messaging solution for
the world's largest brands. Mobile Messaging is the next evolution
of social media, adding a personalized layer to all customer touch
points. At Snaps, our mission is to connect the world's largest
brands into the 250 billion conversations happening every day in
mobile messaging apps. Snaps clients include Burger King, Viacom,
Pepsi, L'Oréal, Unilever, and over 75 other brands as platform
partners.
About Grubhub
Grubhub (NYSE: GRUB) is the nation's
leading online and mobile food-ordering company. Dedicated to
moving eating forward and connecting diners with the food they love
from their favorite local restaurants, the company's platforms and
services strive to elevate food ordering through innovative
restaurant technology, easy-to-use platforms and an improved
delivery experience. Grubhub is proud to work with more than
40,000 restaurant partners in over 1,000 U.S. cities and
London. The Grubhub portfolio of
brands includes Grubhub, Seamless, AllMenus, MenuPages, Restaurants
on the Run, DiningIn and Delivered Dish.
Media Contact:
N6A for Snaps
212.334.9753
Snaps@n6a.com
Lindsey Ruthen
Grubhub
646.527.7560
lruthen@grubhub.com
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SOURCE Snaps