CHICAGO, March 31, 2017 /PRNewswire/ -- Grubhub, the
nation's leading online and mobile food ordering company, announced
today that it will expand its delivery business to eliminate
traffic and other urban barriers to the fastest-ever food delivery
in dense urban metro areas, via an elite team of delivery
people.
The new offering, called Delivery X: Delivery Without Limits
(DX), will feature a fleet of highly skilled extreme sports Grubhub
delivery athletes -- including freerunning and parkour athletes,
BMX riders and skateboarders.
Grubhub's DX team will leverage cutting-edge navigation
technology, including augmented reality through virtual retinal
display, to make their way through delivery zones, whatever the
landscape or conditions. Some specifics:
- Skateboarders will receive push-by-push directions as they
ollie, boardslide and kickflip their way through traffic with
confidence
- Parkour jumpers will get instant updates on the vertical and
horizontal distances between them and their next obstacle so they
can vault, climb and roll with ease
- BMX riders will receive suggestions on the nearest railings and
ledges so they can effortlessly grind their way past pesky
stairs
While DX drivers are defying gravity to execute deliveries, a
livestream-equipped camera mounted to each driver's helmet will
provide diners with a unique window into the journey of their food,
along with standard real-time order tracking.
"At Grubhub, we don't think buildings, stairs, traffic, rivers
or teenage hijinx should stop our delivery heroes from bringing
dinner to your doorstep," said Matt
Maloney, Grubhub's CEO. "Our R&D team piloted both
robots and drones, but neither performed as well in dense urban
environments as our specially trained delivery athletes. So we
devoted countless hours to recruiting the most elite extreme sports
athletes and perfecting our navigation technology. We can't wait to
delight our users, and to share the videos taken from our drivers'
helmet-cams on Instagram (@Grubhub) and Snapchat (@Grubhub)."
Delivery X: Delivery Without Limits crushes all delivery time
expectations, getting food to customers at lightning speed without
sacrificing quality. In the coming months, Grubhub plans on adding
parachuters, hoverboarders and waterskiers to their delivery fleet.
For more on DX, please visit
www.grubhub.com/thecrave/delivery-x-grubhub
**Just kidding. We do one thing better than anyone — and that's
food delivery with two feet on the ground. Find favorite local
restaurants near you at grubhub.com.
About Grubhub
Grubhub (NYSE: GRUB) is the nation's
leading online and mobile takeout food-ordering marketplace with
the most comprehensive network of restaurant partners and largest
active diner base. Dedicated to moving eating forward and
connecting diners with the food they love from their favorite local
restaurants, the company's platforms and services strive to elevate
food ordering through innovative restaurant technology, easy-to-use
platforms and an improved delivery experience. Grubhub is proud to
work with more than 50,000 restaurant partners in over 1,100 U.S.
cities and London. The Grubhub
portfolio of brands includes Grubhub, Seamless, AllMenus,
MenuPages, LAbite, Restaurants on the Run, DiningIn and Delivered
Dish.
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SOURCE Grubhub