CHICAGO, Jan. 23, 2020 /PRNewswire/ -- Grubhub, the
nation's leading online and mobile food-ordering and delivery
marketplace, today launched its Ultimate technology, a
revolutionary, first-of-its-kind proprietary hardware and software
solution that integrates all restaurant ordering channels into one
system. Replacing error-prone handwritten scribbles and shouts,
Ultimate is a digital workflow solution, connecting the front- and
back-of-the house directly with diners and creating a transparent
view into their order status – whether diners order for pickup or
delivery on Grubhub, at an in-store kiosk, or directly with a
cashier.
There are four components that make up the Ultimate
technology:
- Lightweight point of sale (POS) with direct integration to the
Grubhub web and mobile app
- Heads-up customer displays to show real-time order estimates
across all channels
- In-store self-ordering kiosks to complement the Grubhub
app
- Kitchen display system (KDS)
"Diners have come to expect ordering ahead for pickup to breeze
through busy rush hour crowds and grab their morning coffee or
lunch, but currently they can only enjoy this convenience at large
QSRs. Ultimate now gives restaurants of any size this ability to
please diners with an easy, digital pickup experience," said
Matt Maloney, Grubhub founder &
CEO. "With Ultimate, we went even further by building integrated
kiosks and a digital queue – in person and online – so diners can
see the exact status of their order at any time. Most people do not
want to order in person or by calling if they have an alternative,
and by integrating pickup with delivery orders our restaurant
partners have a complete picture to more efficiently manage their
operations."
Pickup, which composes more than half of the over $250 billion U.S. takeout market, is a massive
and growing opportunity that has not yet been transformed by
digital ordering. The Ultimate technology accelerates adoption of
digital pickup and improves capacity management for restaurants of
all sizes, giving unique line of sight into all ETAs regardless of
the ordering channel. Whether ordering on-the-go or in-person from
the cashier or a kiosk, diners get complete visibility in the app
and on the displays at the storefront through the Ultimate
technology.
"Ultimate is exactly what I was looking for but didn't know it,"
said David Morton, co-owner of
Chicago-based DMK restaurant
group. "We have designed our new restaurants around this technology
because it allows us to provide better service to our customers
with less effort and cost. This is a game changer in quick-serve
and fast casual restaurants."
With more than five years of research and development, Ultimate
began as an in-app queue where college students could order ahead
while sitting in class and have a real-time view of exactly how
many orders were ahead of them. They could continue to monitor
their order status and would be notified when their order was
ready. This transparency allowed students to manage their schedules
and avoid skipping meals or eating at other restaurants because of
unexpected long lines at their favorites - and still get to their
next class on time.
"Students enjoy the convenience of self-ordering opportunities,
and we've seen demand for our food service operations increase
since installation across our campus. It increased the efficiency
of our operation while providing a service that is highly desired
by our students," said Zia Ahmed,
Senior Director, Dining Services at The Ohio
State University.
In addition to ordering ahead via Grubhub, in-store ordering
kiosks allow restaurants to migrate employees away from the cash
register and back to food prep lines and fulfilment areas,
expediting and ensuring accuracy of orders and increasing
throughput. Real-time ETAs appear once an order is placed, allowing
customers and delivery drivers to precisely time their arrival,
avoiding unnecessary and frustrating waiting. Driving further
efficiency, the queue seen by customers is identical to that seen
by all employees throughout the restaurant, sharing automatic
updates at each stage of the order process.
The Ultimate technology also unlocks the potential for stadiums
and food halls to join the next generation of restaurants, opening
up a new experience for today's digitally-savvy diner. Instead of
standing in never-ending lines, sports fans and concert-goers can
order ahead directly from their seat via Grubhub, watching their
place from the in-app queue for the exact moment the order is
ready. Food halls are able to provide diners a real-time view into
wait times for a variety of restaurants, giving the diner control
of balancing the choice between restaurant selection and time to
food pickup.
Restaurant owners and staff now have access to a custom-built
solution, smoothing out process and demand during daily rushes.
Currently in over 100 locations, the Ultimate pilot rollout has
focused on New York City and
Chicago where restaurants have
seen pickup demand impact their bottom line. "Since installing
Ultimate, I've seen sales increase by 10% and employee costs
decrease by 15%. I have staff preparing food instead of taking
orders and my customers love the kiosks and transparency. This is a
millennials' dream come true," said Joe Germonatta of Art Bird & Whiskey Bar in Grand Central
Station.
For more information, visit ultimate.grubhub.com.
About Grubhub
Grubhub (NYSE: GRUB) is the nation's leading online and mobile
food-ordering and delivery marketplace with the largest and most
comprehensive network of restaurant partners, as well as the
largest diner base. Dedicated to connecting diners with the food
they love from their favorite local restaurants, Grubhub strives to
elevate food ordering through innovative restaurant technology,
easy-to-use platforms and an improved delivery experience. Grubhub
is proud to work with more than 140,000 restaurant partners in over
2,700 U.S. cities and London. The
Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp,
Tapingo, AllMenus and MenuPages.
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SOURCE Grubhub