Hudson Continues to Redefine the Travel
Convenience Landscape with the Introduction of Sunglass Hut
Shop-In-Shops to its Iconic Flagship Brand Stores
Hudson (NYSE: HUD), a travel experience leader with more than
1,000 stores in airports, commuter hubs, landmarks and tourist
destinations across North America, today unveiled its plans for
in-store Sunglass Hut shop-in-shops as part of a new strategic
venture with Luxottica Group. By partnering with a leader in luxury
and premium eyewear, Hudson will bring a unique and innovative
sunglass experience to its travel convenience concepts, capturing
the attention of customers shopping for eyewear and impulse buyers
alike.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200617005139/en/
Sunglass Hut "Shop-in-Shop" in Hudson's
travel convenience store in Richmond International Airport (Photo:
Business Wire)
The partnership will allow Hudson to open 250 Sunglass Hut
shop-in-shops within its Hudson and localized convenience concepts
across North America. After a successful pilot at Richmond
International Airport earlier this year, Hudson plans to open 9
additional shop-in-shops by August, with a phased approached
continuing into 2022.
The Sunglass Hut shop-in-shops will be powered by STARS,
Luxottica’s advanced business model designed to manage store
product assortment. Leveraging Luxottica’s sunglass expertise, the
model ensures the right products are offered to customers while
monitoring and replenishing low inventory regularly.
“We’ve always known that eyewear and travel are intrinsically
linked, making them an essential part of our core market
offerings,” said Brian Quinn, EVP and Chief Operating Officer of
Hudson. “Through our partnership with Luxottica and Sunglass Hut,
we’re creating an eyewear shopping destination with top brands for
our customers inside our travel convenience concepts.”
The size of the shop-in-shops will vary by store, and will
provide travelers with the same fun, highly engaging shopping
experience that they know and associate with Sunglass Hut, complete
with eye-catching displays and try-on experiences.
The shop-in-shops will feature collections from Sunglass Hut’s
proprietary eyewear brands, Ray-Ban and Oakley, including Ray-Ban’s
iconic aviator sunglasses and Oakley’s leading sport and
performance sunglasses. Whether travelers forgot their pair at home
or are looking to build their collection, the shop-in-shops will
offer styles and designs to meet everyone’s needs.
Hudson team members will leverage Luxottica and Sunglass Hut’s
proprietary digital training solution to undergo extensive
knowledge training on the sunglass collections, which includes
material construction, sales techniques, sunglass fashion, and
brand DNA.
“Sunglass Hut is pleased to enter into this relationship with
Hudson, where we can provide premium sunglasses in convenient
locations. We know that the combination of Luxottica sunglasses,
training and inventory management, with Hudson’s retail operational
excellence will provide travelers on the go with a convenient way
to shop for the premium eyewear they know and love,” said Giorgio
Pradi, Sunglass Hut’s General Manager of North America.
The eyewear category has always been a core part of Hudson’s
specialty fashion offerings. As part of its brand portfolio, Hudson
currently operates 5th & Sunset, its proprietary sunglass and
accessory stores, and freestanding Sunglass Hut stores in certain
airports. The addition of Sunglass Hut shop-in-shops to Hudson’s
travel convenience stores will continue to transform the travel
experience for its customers.
About Hudson
Hudson, a Dufry Company, is a travel experience company turning
the world of travel into a world of opportunity by being the
Traveler’s Best Friend in more than 1,000 stores in airports,
commuter hubs, landmarks, and tourist locations. Our team members
care for travelers as friends at our travel convenience, specialty
retail, duty free and food and beverage destinations. At the
intersection of travel and retail, we partner with landlords and
vendors, and take innovative, commercial approaches to deliver
exceptional value. To learn more about how we can make your
location a travel destination, please visit us at
hudsongroup.com.
About Luxottica Group
Luxottica is a leader in the design, manufacture and
distribution of fashion, luxury and sports eyewear. Its portfolio
includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear,
Persol, Arnette, Oliver Peoples and Alain Mikli, as well as
licensed brands including Giorgio Armani, Burberry, Bulgari,
Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada,
Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s
global wholesale distribution network covers more than 150
countries and is complemented by an extensive retail network of
approximately 9,100 stores, with LensCrafters and Pearle Vision in
North America, OPSM, LensCrafters and Spectacle Hut in
Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi
& Viganò in Italy and Sunglass Hut worldwide. Additional
information on the Group is available at www.luxottica.com
About Sunglass Hut
Founded in 1971 as a small kiosk in a Miami mall, Sunglass Hut
has grown into the best curated destination for the most
sought-after high-quality fashion and performance sunglass brands,
with more than 3,000 retail locations. Stores can be found in
fashionable shopping districts across the globe, from the Americas,
Europe and the Middle East to Australia, South Africa, China and
Southeast Asia and beyond, providing consumers with a fun, highly
engaging shopping experience in-store and online.
www.sunglasshut.com
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version on businesswire.com: https://www.businesswire.com/news/home/20200617005139/en/
For further information: Hudson
Investor/Media Cindi Buckwalter VP of Investor Relations
& Corporate Communications investorrelations@hudsongroup.com
communications@hudsongroup.com Sunglass
Hut Global Public Relations Nikki Klarberg
Nklarberg@us.luxottica.com
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