NEW YORK, March 15, 2021 /PRNewswire/ -- Taboola, a
global leader in powering recommendations for the open web, helping
people discover things they may like, today announced the launch of
Taboola High Impact, a new
advertising solution developed for brand marketers and agencies to
help drive brand awareness.
According to industry data, in today's fragmented ecosystem and
battle for attention, brands are prioritizing brand awareness
campaigns, with 70% further prioritizing news websites as their
most important channel for achieving awareness.
After building a successful business of supporting performance
marketers, Taboola's new High Impact offering is specifically
designed to support brand awareness campaigns. With it, advertisers
can effectively reach over 500 million daily active users across
the world's top publishers. It includes:
- Ad format innovation in placements of high
impact: Ads will only run on homepages, mid-article
placements, and the very top of Taboola Feed. Formats include video
ads, rich media ads, and social media-like Carousel and Story ad
formats.
- Adjacency and Control: Ads will be surrounded only by
safe and premium editorial content and no other ads. These controls
are supported through integrations with IAS, Moat by Oracle Data
Cloud, and other partnerships to provide transparency and
safety.
- Exclusive real-time readership data, previously only
available to editorial teams: For the first time, agencies and
brands who buy Taboola High Impact will get access to readership
data based on 500 million daily active users, to inform their
content strategy, to learn more about consumer interest, and to be
prepared for a cookieless future where context matters even
more.
For publishers, Taboola High Impact unlocks a host of new
benefits, including new revenue opportunities. This includes
greater access to a new slate of premium, brand awareness-focused
advertisers, allowing publishers to diversify their revenue streams
with both brand awareness and performance advertising dollars. In
addition, Taboola High Impact leverages innovative and captivating
formats that offer publishers new ways to engage readers and
improve the user experience.
"We spent the last decade building an incredible performance
business, and over the last two years, working with our closest
brand and agency partners, we've listened and learned about the
need to create a whole new brand awareness package which is safe,
visible, impactful and fueled with data," said Adam Singolda,
Founder & CEO at Taboola. "People spend 25% of their time in
the open web, similar to what they do in social networks, or
searching--the opportunity to re-invent the open web, and drive
growth to agencies, brands and journalism is massive."
For more information about Taboola High Impact and what
solutions are available for you today, please visit Taboola's website and reach out to your
local Taboola representative.
About Taboola
Taboola powers recommendations for the
open web, helping people discover things they may like. The
company's platform, powered by artificial intelligence, is used by
digital properties, including websites, devices and mobile apps, to
drive monetization and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, NBC News, Business Insider, The Independent and El
Mundo. More than 13,000 advertisers use Taboola to reach over 500
million daily active users in a brand-safe environment. The company
has offices in 18 cities worldwide, including New York and Tel
Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
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SOURCE Taboola