/ CORRECTION - Applebee's
06 Maggio 2008 - 5:05PM
Marketwired
LENEXA, KS , of which, 511 were company owned" as originally
issued. Complete corrected text follows.
Applebee's Asks Guests If They're Ready for Their 15 Seconds of
Fame
Chain Looks to Build Upon Successful 'Real Videos' Campaign
LENEXA, KS -- May 05, 2008 -- If you've ever enjoyed a
riblet-eating contest at Applebee's, celebrated a special occasion,
or laughed so hard with friends that the table next to you wanted
to know what you were having, then today's your lucky day!
Applebee's wants to make you a star!
Applebee's Neighborhood Grill & Bar restaurants is inviting
its guests to send in videos that capture the great times they've
had at Applebee's. The videos that are most entertaining, and
reflect the unique attributes that make Applebee's America's
neighborhood gathering place may be included in Applebee's national
television advertising. So whether it's a surprise family
celebration, complete with a Triple Chocolate Meltdown, or a night
out with friends enjoying Perfect Margaritas, Applebee's wants to
see what you've got!
In March, Applebee's began using real-life videos in its new
national advertising campaign, "It's a Whole New Neighborhood." The
response from guests has been so positive, the company decided to
launch a new "talent search." Guests are encouraged to capture
their best Applebee's moments at any of the nearly 2,000 Applebee's
worldwide and submit them online at
www.applebees.com/realvideos.
"Applebee's is a familiar part of just about every neighborhood
across the country and our guests trust us to make their special
days and casual gatherings memorable," said Julia Stewart, acting
president of Applebee's. "We're honored that guests choose
Applebee's for their most important occasions and we look forward
to receiving videos that capture the essence of Applebee's: family,
friends, and neighbors coming together over great food and drink in
a fun and friendly atmosphere."
About Applebee's
Applebee's Services, Inc., headquartered in Lenexa, Kan., and
its affiliated companies franchise and operate restaurants under
the Applebee's Neighborhood Grill & Bar brand, the largest
casual dining concept in the world. Applebee's is a wholly owned
subsidiary of IHOP Corp. (NYSE: IHP). As of March 31, there were
1,986 Applebee's restaurants operating system-wide in 49 states, 17
international countries and one U.S. territory, of which, 511 were
company owned. Additional information on Applebee's can be found at
the company's website (www.applebees.com).
Media Contact: Laurie Ellison 913-890-0518
Laurie.ellison@applebees.com
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